Leveraging

Case Solution for Optima Business Group: Leveraging Information Technology for Salesforce Enablement

Complete Case details are given below :

Case Name :      Optima Business Group: Leveraging Information Technology for Salesforce Enablement
Authors :           Ritu Mehta, Debabrata Ghosh
Source :             Ivey Publishing
Case ID :            W15139
Discipline :        Marketing
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Optima Business Group (OBG), a consumer packaged goods firm, achieved significant improvements in its sales and distribution processes through the implementation of sales force automation (SFA). The implementation was carried out in the urban markets of OBG, but it was not an easy journey. The chief technology officer has to decide whether OBG should implement SFA in its rural markets and, if so, how it should be executed. What are the risks and benefits of implementing the system? Competitors are fast leveraging information technology in other functions such as finance, HR and vendor management and OBG needs to catch up. Finally, competitors of OBG are adopting innovative methods to share the costs of IT implementation (e.g., handheld devices) with their partners. Faced with different options, and a unique terrain of conducting business in the emerging economy of India, the chief technology officer has to decide on OBG’s future IT strategy.
 
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Case Solution for Leveraging Wal-Mart, eBay, and USPS

Complete Case details are given below :

Case Name :      Leveraging Wal-Mart, eBay, and USPS
Authors :           Eric A. Morse, Ken Mark
Source :             Ivey Publishing
Case ID :            904M27
Discipline :        Entrepreneurship
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An entrepreneur comes up with a great idea for a new business that would service what he calls “the time-starved” segment. Using Wal-Mart as the warehouse, eBay as his storefront, and the U.S. Postal Service as the distributor, he would pick up and deliver products to businesses, conserving staff resources. He must think of as many opportunities as possible and determine any barriers that might occur.
 
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Case Solution for Snacko India Limited: Leveraging Trade Promotions for Competitive Advantage

Complete Case details are given below :
Case Name :      Snacko India Limited: Leveraging Trade Promotions for Competitive Advantage
Authors :           Sajjan Raj Singhvi, Rajat Gera
Source :             Ivey Publishing
Case ID :            910A24
Discipline :        Strategy
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case illustrates the challenges faced by a marketing manager when designing, implementing and evaluating trade promotion schemes in a highly competitive, fast moving, consumer goods multinational company in the emerging Asian market of India. The purpose of the case is to provide exposure to the complexities and dynamic context of Asian consumer goods marketing and learn how to design, implement and evaluate trade promotion schemes that are aligned with the branding, marketing communication and marketing strategy of the product/brand. The case illustrates marketing decisions and their implementation in the Indian market for snack foods, where factors such as products at small price points, constant product and brand innovation, and effective design of trade promotion and merchandising schemes are critical in gaining and retaining market share.
 
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Case Solution for Luminar: Leveraging Big Data Using Corporate Entrepreneurship

Complete Case details are given below :
Case Name :      Luminar: Leveraging Big Data Using Corporate Entrepreneurship
Authors :           Simon Parker, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            W14175
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Entravision, a leading Spanish-language broadcasting company in the United States that targets Hispanic Americans, has just set up a digital analytics division called Luminar, which uses Big Data to focus a company’s marketing to a particular set of consumers. The idea of launching Luminar has been mooted by an outsider who is a friend and protegé of the company’s founding chairman. As the incumbent president of the new division, he is grappling with some major issues. How should he secure the buy-in of line and staff managers at Entravision? How should he find a structural fit between Entravision and Luminar? How should he leverage business opportunities beyond digital analytics? What kind of entry barriers can he build so that Luminar retains its first mover advantage?
 
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Case Solution for Orchid Ecotel: Leveraging Green Hoteling as Core Competency

Complete Case details are given below :
Case Name :      Orchid Ecotel: Leveraging Green Hoteling as Core Competency
Authors :           Rama Deshmukh, Atanu Adhikari
Source :             Ivey Publishing
Case ID :            W11394
Discipline :        Marketing
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Vithal Kamat (CMD, Kamat Hotels India Ltd.) is a second generation entrepreneur who has taken the Kamat Hotels brand to new heights. A small restaurant chain was transformed into a full-fledged hospitality services group under his leadership. Kamat Hotels (India) Ltd. included five major verticals from five-star luxury hotels (The Orchid Ecotel) to economy restaurants (namely Kamat Restaurants) that catered to the different customer segments. Kamat had ambitious plans for the expansion of every vertical using alternative growth strategies. However, the recent economic slump had caused a sudden setback due to the fall in average room occupancy and competing room-tariff rates offered by other hotels. In such a tumultuous situation, Kamat planned to use the core competency of the hotel as an ‘ecotel,’ that is, an environment friendly hotel, to go in for corporate branding and lever its position in the market. The case illustrates the challenges faced by Kamat in extending the core competency of ‘The Orchid’ to its other verticals. The Orchid had performed better than the industry average until 2008. However, in 2009, the performance dipped, partly because of the economic recession. This prompted the board members of the company to decide on extending the core competency of the ecologically sustainable hotel into other verticals. However, this decision had to be considered carefully in the light of its impact on ‘The Orchid’ as well as on the other verticals. What are the challenges that will be faced while extending the core competency of ‘ecoteling’ to the other verticals? There were numerous related issues that needed to be addressed strategically as well as tactically, in order to maintain a balance between extending the core competencies across the verticals while extending the brand per se.
 
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