Device

Case Solution for Vibrance Kegel Device: Capturing Mindshare

Case Solution & Analysis for Vibrance Kegel Device: Capturing Mindshare by Doreen Kum.

Complete Case details are given below :

Case Name :      Vibrance Kegel Device: Capturing Mindshare
Authors :           Doreen Kum
Source :              Ivey Publishing
Case ID :           9B16A021 / W16387
Discipline :        Marketing
Case Length :    14 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
The Vibrance Kegel Device (VKD) was an intra-vaginal device that helped women correctly identify and strengthen their pelvic floor muscles to prevent and improve health issues related to urinary incontinence, back pain, and sexual dysfunction. The VKD was owned and marketed by Bioinfinity, a three-person, start-up company based in Malaysia. Despite being an innovative and award-winning product, its marketing strategy was challenging as its target market was Malaysian women, the majority of whom were conservative and uncomfortable with discussing these types of medical issues. As a result, educating women and developing product awareness had been a struggle. Bioinfinity’s market development director needed to think of ways to grow the business. He was also contemplating whether the VKD was ready to compete in established markets such as Australia, the United States, and the United Kingdom.
 
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Case Solution for Intel Corp. – Bring Your Own Device

Complete Case details are given below :

Case Name :      Intel Corp. – Bring Your Own Device
Authors :           Joseph Compeau, Nicole R.D. Haggerty, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            W13035
Discipline :        Information Technology
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Since early 2009, the information technology (IT) division of a leading manufacturer of semiconductor chips had noticed a growing trend among the company’s 80,000 employees worldwide to bring their own smartphones and storage devices to their individual workstations. Recognizing that Bring Your Own Device (BYOD) was not a passing fad but a growing phenomenon, the company decided in January 2010 to formally implement this initiative. As the company’s chief information security officer prepares for a full rollout of BYOD, he revisits the issue of ensuring security of corporate data stored on devices owned by individual employees. He also wonders how Intel should respond to the demand for e-Discovery, wherein a litigant could seek access to internal documents stored on devices not owned by the company. He also reflects on a more fundamental and strategic issue: How can Intel extract value from the BYOD initiative and turn this initiative into a new source of competitive advantage?
 
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