Distillery

Case Solution for Cooley Distillery: The Independent Spirit of Ireland

Complete Case details are given below :
Case Name :      Cooley Distillery: The Independent Spirit of Ireland
Authors :           James Kennelly
Source :             North American Case Research Association (NACRA)
Case ID :            NA0270
Discipline :        Strategy
Case Length :    22 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This is the “David and Goliath” story of Cooley Distillery, the world’s only independent, Irish-owned distiller of Irish whiskey. Against long odds, it survived twenty-five years of brutal competition in the oligopolistic Irish whiskey category of the global spirits industry. Along the way, it began to turn a modest profit and achieved a stellar reputation for quality and innovation in its product offerings. Yet it remained only a niche player. Cooley, a non-listed public company with 290 shareholders, had never paid a dividend, nor seemed in a position to do so for years to come. As 2011 drew to a close, founder and chairman John Teeling, whose family controlled 36% of the outstanding stock in the company, was evaluating a variety of strategic options, which included selling out to a larger multinational player, taking the company private in a management buy-out, partnering in a joint venture with another firm, or continuing to go it alone. Each option had particular challenges. Students must put themselves in Teeling’s shoes and decide on the optimal strategy

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Case Solution for The High West Distillery

Complete Case details are given below :
Case Name :      The High West Distillery
Authors :           Robert D. Perkins
Source :             North American Case Research Association (NACRA)
Case ID :            NA0296
Discipline :        Entrepreneurship
Case Length :    26 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
David Perkins moved to Park City, Utah in May of 2004 to make and sell craft whiskey. From the biotech industry with an MBA, but no experience in spirits, he saw growth in the sophisticated super premium segment. His “big idea” was to build a Western brand. He spent two years preparing, then launched “High West” late in 2007. He then faced a critical choice on how to grow. Should he hire a sales/marketing team or build a distillery? While his realtor found four distillery locations, he searched for sales talent. The case puts students in Perkins’ shoes deciding on strategies with far-reaching implications.

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