Complete Case details are given below :
Case Name : Cooley Distillery: The Independent Spirit of Ireland
Authors : James Kennelly
Source : North American Case Research Association (NACRA)
Case ID : NA0270
Discipline : Strategy
Case Length : 22 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This is the “David and Goliath” story of Cooley Distillery, the world’s only independent, Irish-owned distiller of Irish whiskey. Against long odds, it survived twenty-five years of brutal competition in the oligopolistic Irish whiskey category of the global spirits industry. Along the way, it began to turn a modest profit and achieved a stellar reputation for quality and innovation in its product offerings. Yet it remained only a niche player. Cooley, a non-listed public company with 290 shareholders, had never paid a dividend, nor seemed in a position to do so for years to come. As 2011 drew to a close, founder and chairman John Teeling, whose family controlled 36% of the outstanding stock in the company, was evaluating a variety of strategic options, which included selling out to a larger multinational player, taking the company private in a management buy-out, partnering in a joint venture with another firm, or continuing to go it alone. Each option had particular challenges. Students must put themselves in Teeling’s shoes and decide on the optimal strategy
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