Complete Case details are given below :
Case Name : Black Fly Beverage Company Inc.
Authors : John S. Haywood-Farmer, Julie Harvey
Source : Ivey Publishing
Case ID : 907D03
Discipline : General Management
Case Length : 05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owners of Black Fly Beverage Company consider the viability of expanding their product-line after less than a year in operation. Since its start-up earlier the same year, sales of the company’s original cranberry-blueberry vodka cooler had climbed steadily. Impressed with their early success, the owners wonder whether they should take advantage of their new brand’s momentum and invest in the production of a second product.
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