Complete Case details are given below :
Case Name : Advantage Food & Beverage Sales Representative
Authors : Michael A Levin, Bruce C Bailey
Source : Ivey Publishing
Case ID : W13473
Discipline : Marketing
Case Length : 05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Advantage Food & Beverage (AF&B), a sales and service vending machine company, has added an Avanti kiosk division and hired a sales representative to devote all their time to selling the kiosk service to businesses within a specific geographic market. In the first year of the kiosk operation, AF&B hired and fired three sales representatives while acquiring seven Avanti customers. A management review uncovered issues with the selling process and the lack of presentations to prospective customers. AF&B’s owner pondered the relationship between the personal selling process and AF&B’s current compensation approach for sales representatives. How could AF&B’s compensation approach be changed to meet senior management’s new emphasis on presentations, and how would the various options impact AF&B’s profit and loss statement?
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