Complete Case details are given below :
Case Name : Robert Mondavi Corp.: Caliterra (A)
Authors : Brian R. Golden, Henry W. Lane, David T.A. Wesley
Source : Ivey Publishing
Case ID : 99C004
Discipline : General Management
Case Length : 22 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The senior vice president of the Robert Mondavi Corp. (one of the world’s leading producers of premium wine) and head of Mondavi’s Chilean joint venture, faces a series of quality problems with the Caliterra brand. At the same time, he has the unprecedented task of building a state of the art winery in Chile in less than 10 months or losing the entire harvest. The case traces the process of entering into a joint venture with Vina Errazuriz, a much smaller, but well respected, Chilean company, and presents the cross-cultural communication challenges faced by the joint venture partners. Communication and trust are central issues in the case.
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