Case Name :      Readiness to Internationalize at Maynooth Natural Granite

Authors :           Christopher Williams, Carolyn Burns

Source :             Ivey Publishing

Case ID :            W14325

Discipline :        General Management

Case Length :    07 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

While internationalization may present growth opportunities for Canadian small businesses, the challenges involved can be daunting. In August 2013 the founder and president of Maynooth Natural Granite was trying to decide whether he should expand his small business internationally. He was satisfied that he was able to turn his gravel pit into a well-recognized supplier of washed decorative rock in Ontario. However, the president was concerned that his success could be short-lived, as Ontario had a saturated gardening market. As he explored new international opportunities he must decide whether he would be able to replicate his success in the new markets while balancing the responsibilities of his Canadian business interests and his family life.