Hardy

Case Solution for Megawheels Inc.
Complete Case details are given below :
Case Name :      Megawheels Inc.
Authors :           Kenneth G. Hardy, Darroch A. Robertson, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            904A29
Discipline :        Marketing
Case Length :    24 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The new CEO of a struggling dot-com is faced with high costs and slow revenue generation–it has spent $20 million Canadian dollars, and profitability was not yet in sight. Fortunately, his venture capital company was still willing to advance funds and he believed that he could secure some “elephant” deals to save the enterprise. Another option was to chase smaller deals for immediate cash. In what priority should he attack his strategic issues and, in particular, what size and type of selling opportunities should he pursue?
 
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Case Solution for Cineplex Entertainment: The Loyalty Program
Complete Case details are given below :
Case Name :      Cineplex Entertainment: The Loyalty Program
Authors :           Kenneth G. Hardy, Renee Zatzman
Source :             Ivey Publishing
Case ID :            908A08
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2007, the marketing director for Cineplex Entertainment is trying to decide whether or not to proceed with a loyalty program that would provide incentives for customers to see more movies and events, and spend more on concessions. An important by-product would be the collection of detailed customer buying data. She has crafted four possible combinations of rewards and received proposals from three suppliers with experience in managing customer data banks. She must decide the structure and richness of the program, the supplier, the likely response rate to determine financial feasibility, and whether to launch regionally or nationally.
 
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Case Solution for Vartana: The Creation of a Bank for Canada’s Civil Society Sector
Complete Case details are given below :
Case Name :      Vartana: The Creation of a Bank for Canada’s Civil Society Sector
Authors :           Kenneth G. Hardy, Ryan Little
Source :             Ivey Publishing
Case ID :            906A12
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A social entrepreneur undertakes to launch a bank with charitable status itself that could provide financial services to up to 161,000 charities. He has quietly arranged support from major for-profit banks and government officials. The day before his press conference to tell all stakeholders about this new bank, he is still struggling with the key words to describe the bank so that it conveys it purposes, but offends as few stakeholders as possible. Students must evaluate his proposed three key words and propose other descriptors.
 
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