Case Name :      Fishery Products International Ltd.: A New Challenge

Authors :           W. Glenn Rowe, Tami L. Hynes

Source :             Ivey Publishing

Case ID :            901M31

Discipline :        Strategy

Case Length :    40 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Fishery Products International (FPI) is one of the largest seafood companies in North America. FPI has experienced its best performance in a decade and has recently survived a hostile takeover bid by three competitors who acted in concert. The CEO has just returned from New Zealand where he was visiting a major competitor to see about the possibility of a strategic alliance. The CEO knew he had to do something to prevent another hostile takeover and to continue to grow shareholder value while still maintaining the social conscience of FPI. Some of the issues facing FPI were: performance, strategic leadership and corporate governance, and implementing an integrated product differentiation/cost leadership strategy.