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Case Solution for IBM’s Knowledge Management Proposal for the Ontario Ministry of Education

Complete Case details are given below :

Case Name :      IBM’s Knowledge Management Proposal for the Ontario Ministry of Education
Authors :           Darren Meister, Ken Mark
Source :             Ivey Publishing
Case ID :            905E07
Discipline :        Information Technology
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The knowledge management consultant for IBM Canada’s Ltd. business consulting service was preparing for a meeting with the Ontario’s Deputy Minister of Education. The purpose of the meeting was to secure top-level support for an early-stage Knowledge Management program at the ministry. For the past few weeks she had conducted an initial study of ministry needs and believed that the organization could benefit from one or more knowledge management solutions, including document management, communities of practice and expert directory. The consultant wondered how she should approach the meeting, given the there seemed to be internal ministry concerns about knowledge sharing. As she reviewed her notes, she wanted to know which solution or combination of solutions she should recommend and what implementation challenges she could expect to face.
 
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Case Solution for IBM’s Digital Influence Program

Complete Case details are given below :
Case Name :      IBM’s Digital Influence Program
Authors :           Asha Kaul, Varun Thappa
Source :             Ivey Publishing
Case ID :            W13109
Discipline :        Strategy
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
IBM India was experimenting with social media applications to extend its marketing mix. A social media campaign named Digital Influence was launched to gain market share for the company’s software products, influence groundswell and develop technical evangelists. Within a year, the share of voice and reach for the company’s five software brands increased significantly. However, the company’s marketing and communications director was hesitant to declare victory. Was the model sustainable? What challenges would the company face in the implementation process? Would the plan of operations continue to help the company gain market space and create technical evangelists?
 
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