Ilan

Case Solution for The Espresso Lane to Global Markets
Complete Case details are given below :
Case Name :      The Espresso Lane to Global Markets
Authors :           Alon Ilan, Meredith Lohwasser
Source :             Ivey Publishing
Case ID :            W12038
Discipline :        Strategy
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Founded in Trieste, Italy, Illy marketed a unique blend of coffee drinks in over 140 countries and in more than 50,000 of the world’s best restaurants and coffeehouses. The company wanted to expand the reach of its own franchised coffee bar, Espressamente, through international expansion. Potential markets included Brazil, China, Germany, Japan, India, the United Kingdom and the United States. In addition to market selection, mode of entry was vital and included options such as exporting, franchising and joint venture. This case provides a practical example of the challenges faced in international business.
 
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Case Solution for Hummus Bar: Dipping into International Markets
Complete Case details are given below :
Case Name :      Hummus Bar: Dipping into International Markets
Authors :           Alon Ilan, Jennifer Dugosh, Yusaf Akbar
Source :             Ivey Publishing
Case ID :            W13293
Discipline :        General Management
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The founder of Hummus Bar, a successful restaurant in Hungary, is considering expansion. He is struggling to identify and select the most promising market. Should he pursue domestic expansion or consider internationalizing his concept? The founder wants to recruit and involve additional investors to spread risk, enhance the brand through diversified skill sets and ensure he selects the most appropriate entry strategy.
 
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Case Solution for Orlando International Airport: Landing International Airline Business
Complete Case details are given below :
Case Name :      Orlando International Airport: Landing International Airline Business
Authors :           Alon Ilan, Meredith Lohwasser, Jennifer Dugosh
Source :             Ivey Publishing
Case ID :            W13320
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Each year, Orlando International Airport serviced more than 35 million passengers. Many were attracted to Orlando, Florida, for tourism, vacations and fun, as the area was home to some of the most popular theme parks in the United States. Others travelled to Orlando on business, as the area had attracted international companies, and domestic companies had a growing presence in other countries. The airport needed to continue to attract new airlines and to expand its services to new regions and countries. Local business people collected information on the growth of travel between Orlando and other regions, underserved markets, and time and cost savings. The challenge now was how to use the data to decide on which countries and industries to focus on to attract new business.
 
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