Case Name :      Kiai Marketing Group

Authors :           Elizabeth M.A. Grasby, Eric Janssen

Source :             Ivey Publishing

Case ID :            910A25

Discipline :        Marketing

Case Length :    12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Kiai Marketing Group is a start-up advertising company providing innovative marketing solutions to businesses in London, Ontario. The company’s first undertaking is aimed at reaching the post-secondary student demographic by attaching a business’s advertising to laptop computers by means of a laptop “skin.” The proprietor needs an overall strategic marketing plan to secure his first client. The proprietor must decide what clients to target, how to reach the student market, what to charge clients and what to pay the team of students displaying the laptop skins.