Complete Case details are given below :
Case Name : Kids Market Consulting
Authors : Paul W. Beamish, Stephanie Taylor, Oleksiy Vynogradov
Source : Ivey Publishing
Case ID : 904M65
Discipline : Strategy
Case Length : 09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The founder of Kids Market Consulting, a market research firm dedicated to kids, tweens, and teens segment, faces increasing competition and slowing revenue and is exploring the future strategic direction of the business. In particular, she must formulate the best plan for protecting the niche market and decide how aggressively to pursue expansion. In addition, Kids Market Consulting is part of her business partner’s group of marketing firms. Any changes the founder chooses has to respect this relationship, restricting her options. The over-arching corporate objective for the company is to defend the market from larger businesses that want to increase their share of the market research industry.
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