Complete Case details are given below :
Case Name : Diaper War: Kimberly-Clark vs. Procter & Gamble (Condensed)
Authors : Allen Morrison, J. Michael Geringer, Kerry McLellan
Source : Ivey Publishing
Case ID : 92M003
Discipline : Strategy
Case Length : 20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Highlights Kimberly-Clark’s perspective on the fierce competitive battle with Procter & Gamble (P&G) in the diaper industry. The competitive struggle involves a broad range of issues including: rapid product development, international threats and opportunities, diversification options, and public pressure over environmental concerns. In particular, Kimberly-Clark must decide on a response to P&G’s most recent product introduction.
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