Complete Case details are given below :
Case Name : Andre Volkoff Malaysia
Authors : Jaideep Anand, Prescott C. Ensign, Ken McReynolds
Source : Ivey Publishing
Case ID : 97M001
Discipline : General Management
Case Length : 10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Martin Doyle, manager of a Canadian-Malaysian joint venture set up for the manufacture of custom-made ornamental building products in Malaysia, must reconcile the seemingly irreconcilable positions of the two partners. The case illustrates how the business environment in emerging markets can be simultaneously attractive and challenging. Success in such ventures is contingent upon an accurate assessment of the relative positions of the partners as well as the ability to adopt creative solutions.
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