Malaysia

Case Solution for Malaysia Airlines: The Marketing Challenge after MH370 and MH17

Complete Case details are given below :

Case Name :      Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Authors :           Neeraj Pandey, Gaganpreet Singh
Source :             Ivey Publishing
Case ID :           W15214
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviation industry when these incidents shocked the world. The disasters greatly impacted customer confidence, as reflected in the company’s declining booking rates and stock prices. With its reputation severely damaged, MAS was faced with many hard-hitting questions from various stakeholders about the airline’s prospects. Many felt there was a need to transform the entire business model. The top executives pondered various options, including rebranding the airline, a new discounted pricing structure to build volume, a private equity infusion, a merger and filing for bankruptcy. Each option would have to be considered very carefully, as the changes made to the business would decide the future of MAS.
 
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Case Solution for Nora-Sakari: A Proposed JV in Malaysia (Revised)

Complete Case details are given below :

Case Name :      Nora-Sakari: A Proposed JV in Malaysia (Revised)
Authors :           Paul W. Beamish, R. Azimah Ainuddin
Source :             Ivey Publishing
Case ID :            906M06
Discipline :        Negotiation
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Presents the perspective of a Malaysian company, Nora Bhd, trying to establish a telecommunications joint venture with a Finnish firm, Sakari Oy. Negotiations have broken down between the firms. Asks students to restructure a win-win deal.
 
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Case Solution for Dell Computer Corp.: Investment in Malaysia as a Global Strategic Tool

Complete Case details are given below :
Case Name :      Dell Computer Corp.: Investment in Malaysia as a Global Strategic Tool
Authors :           Justin Tan, Michael Young
Source :             Ivey Publishing
Case ID :            903M19
Discipline :        Strategy
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Dell Computer Corp. is one of the largest computer manufacturers in the world. The company’s international business strategy has supported its global position and performance facing the Asian economic crisis. Its investment in Malaysia reduced its foreign exchange exposure and supported its low-cost advantage. Now Dell must decide whether to expand its commitment in Malaysia and/or other locations, such as China.
 
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Case Solution for Andre Volkoff Malaysia

Complete Case details are given below :
Case Name :      Andre Volkoff Malaysia
Authors :           Jaideep Anand, Prescott C. Ensign, Ken McReynolds
Source :             Ivey Publishing
Case ID :            97M001
Discipline :        General Management
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Martin Doyle, manager of a Canadian-Malaysian joint venture set up for the manufacture of custom-made ornamental building products in Malaysia, must reconcile the seemingly irreconcilable positions of the two partners. The case illustrates how the business environment in emerging markets can be simultaneously attractive and challenging. Success in such ventures is contingent upon an accurate assessment of the relative positions of the partners as well as the ability to adopt creative solutions.
 
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