Complete Case details are given below :
Case Name : Beijing Mirror Corp.
Authors : Paul W. Beamish, Chen Xiao Yue, Zhao Xin
Source : Ivey Publishing
Case ID : 98M033
Discipline : Marketing
Case Length : 25 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Beijing Mirror Corp. owned the patent for a newly invented rearview mirror that eliminated the usual blind spot. Created and owned by the Chinese university at which the new technology had been invented, the company was trying to decide how to introduce the product to both the domestic and international markets. More specifically, should the company try to commercialize the technology independently or via joint venture? Should they do so with a local or foreign company? What pricing, promotional, and distribution approaches made sense?
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