Mirror

Case Solution for Beijing Mirror Corp.

Complete Case details are given below :
Case Name :      Beijing Mirror Corp.
Authors :           Paul W. Beamish, Chen Xiao Yue, Zhao Xin
Source :             Ivey Publishing
Case ID :            98M033
Discipline :        Marketing
Case Length :    25 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Beijing Mirror Corp. owned the patent for a newly invented rearview mirror that eliminated the usual blind spot. Created and owned by the Chinese university at which the new technology had been invented, the company was trying to decide how to introduce the product to both the domestic and international markets. More specifically, should the company try to commercialize the technology independently or via joint venture? Should they do so with a local or foreign company? What pricing, promotional, and distribution approaches made sense?
 
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Case Solution for Engstrom Auto Mirror Plant: Motivating in Good Times and Bad

Complete Case details are given below :
Case Name :      Engstrom Auto Mirror Plant: Motivating in Good Times and Bad
Authors :           Michael Beer, Elizabeth Collins
Source :             HBS Brief Cases
Case ID :            2175
Discipline :        Organizational Behavior
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In May 2007, the Engstrom Auto Mirrors plant, a relatively small supplier based in Indiana, faces a crisis. The business was in the second year of a downturn. Sales had started to decline in 2005; a year later, plant manager Ron Bent had been forced to lay off more than 20 percent of the work force. Plant productivity was dropping, employee morale was low, and product-quality issues had begun to surface. Relationships with key customers were at risk. Downturns were not new at Engstrom. When the plant had reached a similar crisis point years earlier, the institution of a Scanlon Plan, a company-wide employee incentive program, had proven critical in building morale, increasing productivity and product quality, and leading Engstrom into a turnaround. For several subsequent years, Engstrom workers had received regular Scanlon pay bonuses. But the bonuses had stopped in 2006, and now Ron Bent must determine how to get the plant back on track. Should he revise the Scanlon setup? Remove Scanlon and try another plan? Identify and change other organizational factors that may be sabotaging Scanlon?
 
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