Beijing

Case Solution for Beijing EAPs Consulting Inc.

Complete Case details are given below :

Case Name : Beijing EAPs Consulting Inc.

Authors : Mitch Rothstein, Lily Jiao Li

Source : Ivey Publishing

Case ID : 909C05

Discipline : Human Resource Management

Case Length : 09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Beijing EAPs Consulting Inc. (BEC) is a rapidly growing consulting company whose number of employees has increased from six to 16 in just one year. BEC has adopted a new project management system, using project managers to coordinate several employees from various departments. Due to the heavy workload, most employees must work on multiple projects. Collaboration between projects and department managers is not very smooth. The chief executive officer must decide how he can improve the collaboration efforts across the company’s different departments.

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Case Solution for Beijing Jeep Co. and the WTO

Complete Case details are given below :

Case Name : Beijing Jeep Co. and the WTO

Authors : Michael N. Young, Justin Tan

Source : Ivey Publishing

Case ID : 901M61

Discipline : Business & Government Relations

Case Length : 24 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Beijing Jeep Corp. Ltd. was one of the first joint ventures between an American company, DaimlerChrysler Corp., and a Chinese enterprise, Beijing Automotive Works. Early in its operations, Beijing Jeep was given preferential treatment on tariffs and foreign exchange and had spent many years developing relationships with senior government officials who protected it from import competition. After several years of negotiations, there was an agreement of terms for China to enter into the World Trade Organization. Terms of this agreement called for a steep reduction in tariffs for imported automobiles, which would lower entry barriers to the Chinese automotive industry, thus creating more competition for the company. Tariffs on components imported from the United States would also be reduced, but not enough to offset the flood of imported vehicles into the market. Entry into the World Trade Organization would mean a lot of changes, and Beijing Jeep must determine whether it should continue focusing on the relationships it has built with the government, or approach its joint venture partner for additional support.

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Case Solution for Beijing Xiaomi Technology Co.: Growth Via Online Channels

Complete Case details are given below :

Case Name : Beijing Xiaomi Technology Co.: Growth Via Online Channels

Authors : Miao Cui, Yanhong Guo, Feixiang Peng, Jilong Wang, Liang Wang, Tianyue Yang

Source : Ivey Publishing

Case ID : W14665

Discipline : Marketing

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Beijing Xiaomi Technology Co. Ltd. (Xiaomi) had grown into the third-largest cell phone brand in China and the sixth-largest in the world. The company solely deployed online channels, which contributed to its success. In the initial stage, Xiaomi depended on its own online channel to interact with consumers to develop user-friendly products and sell products. Three years after its inception, the company successfully established its flagship store on the largest business-to-consumer e-commerce platform in China. However, Xiaomi was facing a series of challenges, such as competitors’ imitation and consumer complaints regarding services. Xiaomi was at a crossroads: should it stick to its online channels or develop online-to-offline channels?

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Case Solution for Beijing Weihao Aluminum (Group) Co., Ltd.

Complete Case details are given below :

Case Name : Beijing Weihao Aluminum (Group) Co., Ltd.

Authors : Shengjun Liu

Source : Ivey Publishing

Case ID : 905M64

Discipline : Strategy

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Zhang Zhengxi resigned from a state-owned company (SOE) in 1992 and set up Nanchen Aluminum Ltd. in 1995. Through a combination of joint ventures and outsourcing, Nanchen Aluminum utilized external resources to expand its business. After a series of acquisitions, Zhang successfully established Beijing Weihao Aluminum Group, which had assets of 400 million yuan. At present, Weihao Group was planning to initiate two projects with a total investment of nearly 200 million yuan. Besides Weihao Group, Nanchen Aluminum also invested in three joint ventures: Tianhong Food Ltd., Tianhong Agriculture Ltd., and Nanchen Information Technology Ltd., The rapid expansion imposes a great challenge on Zhang’s management ability. Meanwhile, the so-called SOE syndrome appeared with the eclipse of enterprising stimulus, because most employees had been employed by SOEs before joining Weihao Group.

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Case Solution for Beijing Mirror Corp.

Complete Case details are given below :

Case Name : Beijing Mirror Corp.

Authors : Paul W. Beamish, Chen Xiao Yue, Zhao Xin

Source : Ivey Publishing

Case ID : 98M033

Discipline : Marketing

Case Length : 25 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Beijing Mirror Corp. owned the patent for a newly invented rearview mirror that eliminated the usual blind spot. Created and owned by the Chinese university at which the new technology had been invented, the company was trying to decide how to introduce the product to both the domestic and international markets. More specifically, should the company try to commercialize the technology independently or via joint venture? Should they do so with a local or foreign company? What pricing, promotional, and distribution approaches made sense?

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Case Solution for Carvel Ice Cream: Developing the Beijing Market

Complete Case details are given below :

Case Name : Carvel Ice Cream: Developing the Beijing Market

Authors : Mark Vandenbosch, Tom Gleave

Source : Ivey Publishing

Case ID : 99A017

Discipline : Marketing

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The manager of business development for Carvel Asia Ltd. is trying to determine how best to increase ice cream cake sales. In doing so, he needs to develop a complete marketing program that includes decisions about product offerings, pricing, placement (distribution), and promotion–“the four Ps.”

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Case Solution for Beijing Toronto International Hospital

Complete Case details are given below :

Case Name : Beijing Toronto International Hospital

Authors : Kenneth G. Hardy, Ken Mark

Source : Ivey Publishing

Case ID : 901A06

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Beijing Toronto International Hospital was a new private facility being built in Beijing that would offer a full range of general and specialized Western-quality medical services to a very specific market segment: expatriates and wealthy Chinese families. Membership cards were sold that entitled each member to a distinct level of hospital service. The CEO found that as the building neared completion, only a few memberships had been sold, which resulted in a cash shortage. He did not know why sales failed to materialize as expected, but felt that he must redirect and revitalize the marketing campaign. He considered several options and had to determine what would work best in the Chinese market.

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