Complete Case details are given below :
Case Name : NationWide Primary Healthcare Services: Evolving Business Model
Authors : Kajari Mukherjee
Source : Ivey Publishing
Case ID : W15031
Discipline : General Management
Case Length : 16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
NationWide Primary Healthcare Services has launched a chain of primary healthcare clinics in India with the aim of bridging the gap between fragmented general practitioner services and highly expensive, specialist hospital care. The potential need for primary care is immense, though its delivery through organized retail is a new concept in India. The case describes the organization’s initial four years’ of operation. The clinics are not doing as well as expected. The initial business model and its subsequent refinements are discussed as the company tries to balance its core logic with its strategic choices for creating, delivering and capturing value.
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