Case Name :      Omega Paw Inc.

Authors :           Elizabeth M.A. Grasby, Jannalee Blok

Source :             Ivey Publishing

Case ID :            98A015

Discipline :        Entrepreneurship

Case Length :    07 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Omega Paw is a small, entrepreneurial and successful company ($1 million in sales in the first year) which needs to position itself as a major player in the pet industry. Omega has developed and has begun to market many pet products, among them the Self-Cleaning Litter Box, and is faced with the challenge of where, how and through whom the next stage of its growth strategy will take place. Students must examine the typical consumers, trade channels and the competition, and then consider which of the five marketing alternatives best meets the company’s objectives.