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Case Solution for Trying to Create a Stir: Opening a Coffee Shop in Korea

Complete Case details are given below :
Case Name :      Trying to Create a Stir: Opening a Coffee Shop in Korea
Authors :           Allen H. Kupetz, Gyewan Moon
Source :             Ivey Publishing
Case ID :            W10022
Discipline :        Entrepreneurship
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A critical question for entrepreneurs starting a business, particularly in a foreign country, is choosing whether or not franchising is the appropriate mode of entry. Franchising offers the entrepreneur instant brand recognition, established business processes and supply chains, regulatory and tax guidance as well as a ready supply of assistance in the early months; however, it deprives the entrepreneur of what many of them crave – the ability to create and grow a business from one’s imagination. The two entrepreneurs in this case had regular salaries, but wanted to try their hands at opening a coffee shop – or a chain of coffee shops – in South Korea, which already had many brands with multiple outlets.This case is appropriate for use in entrepreneurship, management strategy or international marketing and business courses to introduce mode of entry selection and product/service differentiation. It provides a practical example for students to understand how a mode of entry decision impacts competitiveness in a mature market segment in a mature geographic market. The case can help achieve these objectives as it 1) Encourages students to explore the unique challenges that entrepreneurs face in market selection, mode of entry, product/service offering and brand differentiation strategies; 2) Demonstrates that these critical decisions – market selection, mode of entry, differentiation, etc. – are not linear decisions to be made one after another, but rather pieces of an integrated strategy that have an impact on each other; 3) Allows students to be creative in looking for ways to differentiate a product or service that is a late entrant into a mature market.
 
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Case Solution for Hanson Production: Pricing for Opening Day

Complete Case details are given below :
Case Name :      Hanson Production: Pricing for Opening Day
Authors :           June Cotte, Peter Famiglietti
Source :             Ivey Publishing
Case ID :            910A11
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The president of production at Hanson Productions, an off-Broadway production company, was faced with the same situation for every Broadway production: where to locate, how many seats, what to charge and how to promote and market the production. There are three separate venues, with three separate value propositions to the studio, case and audience. While bigger means more seats and more revenue for each show, there is a capacity percentage that must be factored in to the decision due to the increased rental costs. Smaller venues may lead to higher capacity percentages, but ultimately leave money on the table. The ticket prices must be set for advance sales; any change in price after this period will effectively hurt future sales – more so if the price is discounted. Determining a promotion partner may lessen the risk of a potential failure, yet cost more profit and affect the recoup schedule.
 
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