Case Solution & Analysis for Chateau Qanafar: Starting and Operating a Lebanese Vineyard by Bettina Bastian, Randa Salamoun.
Complete Case details are given below :
Case Name : Chateau Qanafar: Starting and Operating a Lebanese Vineyard
Authors : Bettina Bastian, Randa Salamoun
Source : Ivey Publishing
Case ID : 9B17M002 / W17020
Discipline : General Management
Case Length : 11 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Chateau Qanafar was a small Lebanese winery, operating as a family business since its inception in 2005. By 2015, Chateau Qanafar had managed to produce one of the best wines of the Middle East and obtain international acclaim. However, despite this success, the company’s founder understood that the general business environment in Lebanon was characterized by many uncertainties related to a weak institutional environment and high political and economic risk. Moreover, Lebanon represented a very small domestic market for wine producers. Chateau Qanafar’s capability to produce well-crafted boutique wine would not be enough to ensure its success in the market. Its founder was also looking to transfer leadership to the next generation of the family. How could the business sustain and grow its operations in the future?
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