Prashar

Case Solution for Apple iPad in India: Was There a Way Out?

Complete Case details are given below :

Case Name : Apple iPad in India: Was There a Way Out?

Authors : Sanjeev Prashar, Adeshwa Raja

Source : Ivey Publishing

Case ID : W12970

Discipline : Strategy

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case considers Apple’s entry into the Indian tablet PC market. In spite of stiff competition in the market for tablets, Apple’s iPad had invariably become the market leader in many countries across the world. This case offers students a unique opportunity to understand the reality and the results of entering a new market and losing the coveted “market leader” position in India.

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Case Solution for Jaypee Cement: Amalgamation of Two Brands

Complete Case details are given below :

Case Name : Jaypee Cement: Amalgamation of Two Brands

Authors : Sanjeev Prashar, Soumil Vinayak

Source : Ivey Publishing

Case ID : W12929

Discipline : General Management

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 2009, when the Indian cement market was buoyant, major Indian players were preparing to move from regional playing fields to pan-India penetration. To become a national player, Jaiprakash Associates Limited grew through acquisitions and setting up new plants. To strengthen its position, the company decided to move from a multiple brand cement portfolio to a single brand entity. It merged its two existing brands of cement, Buniyad Jaypee Cement and Jaypee Buland Cement, into a new brand, Jaypee Cement. Expanding into new geographic markets and creating a pan-India presence for the brand was the motive for this merger. When global brands such as Swiss giant Holcim and France’s Lafarge continued with a multi-brand strategy in India, it was understandable that industry experts doubted whether Jaypee’s decision to move from multi-branding to mono-branding was correct.

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Case Solution for Low-cost Carriers in India: SpiceJet’s Perspective

Complete Case details are given below :

Case Name : Low-cost Carriers in India: SpiceJet’s Perspective

Authors : Sanjeev Prashar, Adeshwar Raja Balaji Pras, V.S. Parasaran, Vijay Kumar Venna, Sashikanth Yenika

Source : Ivey Publishing

Case ID : W12048

Discipline : General Management

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case discusses the emergence of low-cost carriers (LCCs) in India in relation to the growth of the Indian aviation industry and the subsequent fall of the LCCs into financial loss. The LCCs became important for value-adding and cost-cutting alternatives in corporate business travel. Before the 2008 global economic crisis, domestic air traffic LCCs recorded a compound annual passenger growth rate of 18 per cent. Among the many low-cost airlines in India, SpiceJet had been one of the most popular, with the lowest airfares and highest customer value. Though SpiceJet had a net profit of INR 1.01 billion (US$20.2 million) in fiscal year 2010-2011, the results following the financial year indicated that the company had also joined the ranks of loss-making airlines in India. A host of issues – such as rising debt, increasing cost to revenue ratios, growing management challenges, complicated flight operations, and rising oil prices – were threatening the survival of airline companies, especially LCCs. SpiceJet was no exception.

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Case Solution for Telenor’s Dilemma: The 2G Spectrum Scam in India

Complete Case details are given below :

Case Name : Telenor’s Dilemma: The 2G Spectrum Scam in India

Authors : Sanjeev Prashar, Adeshwar Raja Balaji Pras, V.S. Parasaran, Vijay Kumar Venna

Source : Ivey Publishing

Case ID : W12206

Discipline : General Management

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 2008 the Supreme Court of India revoked the 2G spectrum licences issued to many local and international companies because of major violations in the granting procedure by the Telecom Ministry. One of the worst affected companies was Norway’s Telenor communications company, which was involved with a local company in a joint venture, Uninor, which had all of its licences cancelled. The case provides students an opportunity to assess and understand the implications of the political as well as legal risks involved in entering uncertain markets, such as India’s, and to devise appropriate coping strategies to establish and successfully operate in such markets. The case drives home the significance of political and legal business environmental factors that have an impact on the successful conduct of business. Multinational companies tend to be vulnerable to political risks, and the case suggests to students how to handle such situations.

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Case Solution for Harley-Davidson India

Complete Case details are given below :

Case Name : Harley-Davidson India

Authors : Kumar V Jagadeesh, Sanjeev Prashar, Haridoss Lokesh

Source : Ivey Publishing

Case ID : W12318

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The case examines Harley-Davidson’s decision to enter the Indian market. Due to India’s rapidly growing economy and its swelling base of high-net-worth consumers, numerous luxury product companies lined up to enter India. The case enumerates the factors that such firms should take into account when selecting new markets to enter. Also discussed are the various post-marketing issues Harley-Davidson faced in India after its entry and the resolutions the company could implement to resolve those issues.The case provides an opportunity for students to understand the dynamics involved in selecting new markets for the firm to maximize its gain while expanding its business.

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Case Solution for Maruti Suzuki India Limited: Marketing

Complete Case details are given below :

Case Name : Maruti Suzuki India Limited: Marketing

Authors : Sanjeev Prashar, Harvinder Singh, Anshu Katiyar

Source : Ivey Publishing

Case ID : W13012

Discipline : Marketing

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Maruti Suzuki India Limited, India’s largest car manufacturer and the only company in that country to have crossed the 10 million sales mark, was struggling with labour problems in one of its manufacturing units. As a result, it was rapidly losing its market share to competitors and its position as market leader was at stake. The strike not only damaged property at the plant and caused one death and hundreds of injuries, it also heavily impacted revenue and market share as customers and dealers dealt with the negative publicity and the shortage of production that resulted in long wait times for the company’s most popular models. The company must come up with a strategy to deal with its vulnerability in light of production cuts, demanding customers, disgruntled dealers and charged-up competitors.

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