Relations

Case Solution for Nike, Inc.: Developing an Effective Public Relations Strategy

Complete Case details are given below :

Case Name :      Nike, Inc.: Developing an Effective Public Relations Strategy
Authors :           Kathleen E. Slaughter, Donna Everatt
Source :             Ivey Publishing
Case ID :            99C034
Discipline :        Human Resource Management
Case Length :    24 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
It had been almost a decade since the first article surfaced in the media alleging that factories subcontracted by Nike in China and Indonesia were forcing workers to work long hours for low pay and for physically and verbally abusive managers. The article was the seed of a media campaign that created a public relations nightmare for the company. A financial crisis in Asia and intense competition in the domestic market contributed to a decline in Nike’s revenue and market share after three years of record performance. Though no direct correlation could be proven between the consumer’s negative perceptions of Nike and the company’s decline in market share and stock, it certainly did not help in its efforts to establish itself as the global leader in a hotly competitive industry.
 
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Case Solution for Netflix: The Public Relations Box Office Flop

Complete Case details are given below :
Case Name :      Netflix: The Public Relations Box Office Flop
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W12918
Discipline :        Organizational Behavior
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On the morning of September 19, 2011, the chief executive officer (CEO) of the online movie provider Netflix Incorporated (Netflix) became witness to growing public discontent and media criticism. The previous evening the CEO had announced on the company blog that Netflix would be splitting into two separate entities. With the proposed change, the Netflix DVD-by-mail service would be spun-out and renamed Qwikster. The move would leave the Netflix brand to focus on offering online streamed entertainment. This was not the first time Netflix had caused large scale consumer frustration, as a few months earlier in July 2011, the company had announced it would be increasing rates as much as 60 per cent. The result was a loss of over one million Netflix subscribers by September 2011, representing the first time the company had ever lost subscribers from one quarter to the next. Although the split into two separate entities could be seen as a good business strategy, Netflix did not follow through with a well-developed communication plan. Moving forward, both Netflix and Qwikster had become symbolic of a bad two-headed monster movie, with Netflix management in desperate need to develop better communications with disgruntled consumers, or risk losing additional subscribers and lucrative profits to a number of growing competitors.
 
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Case Solution for Maruti Suzuki India Limited – Industrial Relations (B)

Complete Case details are given below :
Case Name :      Maruti Suzuki India Limited – Industrial Relations (B)
Authors :           Harvinder Singh, Rashmi Kumar Aggarwal, Rajinder Kaur
Source :             Ivey Publishing
Case ID :            W14532
Discipline :        Organizational Behavior
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
After a series of strikes in its Manesar manufacturing plant in 2011, Maruti Suzuki India Limited is beginning to recover from the after-effects of the strike. Amid this tense atmosphere, a minor brawl breaks out between supervisors and workers, then escalates into full-scale violence and arson, which results in the death of the plant’s general manager of human resources. The company locks down the plant, and law enforcement agencies initiate criminal proceedings against the workers. The incident raises serious questions about industrial relations at the plant and, in particular, the suitability of the Japanese management style in the Indian context.
 
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Case Solution for Maruti Suzuki Limited: Industrial Relations

Complete Case details are given below :
Case Name :      Maruti Suzuki Limited: Industrial Relations
Authors :           Rashmi Kumar Aggarwal, Harvinder Singh, Rajinder Kaur
Source :             Ivey Publishing
Case ID :            W13190
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2011, Maruti Suzuki India Limited (MSIL), India’s largest car manufacturer, had three strikes in its new plant in Manesar, India. Although workers wanted recognition of a new union along with improved working conditions, MSIL insisted that workers be represented through the existing union that operated at a nearby plant. Tensions escalated to the point of violence and the matter caught the attention of national media, political parties, national trade unions, and central and state governments. Due to these strikes, MSIL struggled in terms of reputation and market share, and its component suppliers stockpiled inventory. After a series of hectic parleys and stressful episodes, the two parties reached an agreement. However, there were serious doubts as to its longevity and whether Suzuki’s Japanese management style was suitable in an Indian context.
 
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