Rwanda

Case Solution for Rwanda Backpackers

Complete Case details are given below :
Case Name :      Rwanda Backpackers
Authors :           Nicole R.D. Haggerty, Dan Hernden, Annika Wang
Source :             Ivey Publishing
Case ID :            W13595
Discipline :        Entrepreneurship
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
After conducting thorough research, two young entrepreneurs in Rwanda realize they have the opportunity to target the international budget tourists commonly referred to as “backpackers.” Only one European-style backpacker hostel currently exists in the capital city of Kigali, and the low-budget tourism industry remains significantly underdeveloped throughout the country. The partners have seen how successful this type of tourism has become in neighbouring countries and desire to replicate it in their homeland. One of them has inherited a piece of land in a quiet nature area by a lake only five minutes’ drive from a major international bus terminal. Although they have very few financial resources between them, they realize that a hospitality business providing tent accommodation and basic services will be cheap to operate and will attract budget-conscious travelers. Now, in order to start construction, they must not only raise $19,000 within the next six months before Rwanda’s high tourist season begins but design a successful marketing plan to attract customers once the business opens.
 
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Case Solution for Rwanda & David Cechetto

Complete Case details are given below :
Case Name :      Rwanda & David Cechetto
Authors :           Frederick Keenan
Source :             Ivey Publishing
Case ID :            907M63
Discipline :        General Management
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Dr. David Cechetto, a University of Western Ontario (UWO) medical professor, left Rwanda after a distressing week. Having seen first-hand the impact of the 1994 genocide and the HIV/AIDS pandemic, Cechetto committed himself to accept the request from UWO and the Rector of the National University of Rwanda to direct a project to help rebuild Rwanda’s health sector. As he was flying back to London, Ontario, he began to prepare a proposal for funding to be submitted within six months. His first decision was who his Rwandan partner or partners should be in this project.
 
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Case Solution for A Public Relations Campaign for Rwanda

Complete Case details are given below :
Case Name :      A Public Relations Campaign for Rwanda
Authors :           Mary Weil, Ken Mark
Source :             Ivey Publishing
Case ID :            W14342
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On February 5, 2012, the founder of McDonald Kinley Emerson, a consultancy in Toronto, Canada, was asked to give a talk about country branding. She decided to focus on the efforts of Racepoint, a U.S. marketing services agency, to reshape the image of Rwanda. As it attempted to shift perceptions of the country from war-torn and chaotic, Racepoint’s campaign attracted controversy amid allegations that wrongdoings were being glossed over in favour of a tourist- and business-friendly image. In August 2011, the publication of documents outlining the contractual agreement between Racepoint and the current Rwandan government sparked scrutiny of the government’s perceived remaking of the country’s image. Can a country overcome its reputation for genocide and violence? Should countries actively use public relations tactics to change or reinforce their reputations in the same way that corporations do?
 
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