Weil

Case Solution for dpms. – The Price of Earned Media

Complete Case details are given below :
Case Name :      dpms. – The Price of Earned Media
Authors :           Julia Cutt, Mary Weil
Source :             Ivey Publishing
Case ID :            W14386
Discipline :        Entrepreneurship
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In April 2014, the co-founder of lifestyle brand dpms., situated in London, Ontario, has a dilemma. Started as an opportunity to showcase her partner’s graphic designs, dpms. first produced silk-screened t-shirts, then branched into jewelry and other locally produced products as the company succeeded. They maintain a booth at a weekly farmers’ and artisans’ market and travel to other festivals around the province but rely mainly on word-of-mouth promotion and their social media presence to advertise their wares. She was excited about an article that was to appear in a local newspaper, but when the article was published, it contained several inaccuracies. She is deciding how she should handle the situation and how the options to confront or not confront the reporter will reflect on her fledgling company.
 
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Case Solution for Craig Pitchell – President

Complete Case details are given below :
Case Name :      Craig Pitchell – President
Authors :           Mary Weil
Source :             Ivey Publishing
Case ID :            W13365
Discipline :        Organizational Behavior
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Craig Pitchell is a young executive who has become director of the board at a local childcare centre. He has discovered that other board memberships do not comply with the by-laws for the centre. He is presenting at a special meeting to oust the current board and replace them with an alternate slate of directors.
 
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Case Solution for The Lac-Mégantic Disaster

Complete Case details are given below :
Case Name :      The Lac-Mégantic Disaster
Authors :           Michael Sider, Mary Weil, Brian Dunphy
Source :             Ivey Publishing
Case ID :            W14126
Discipline :        Strategy
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In July 2013, the chairman of Montreal Maine & Atlantic Railway is facing a public outcry as well as possible bankruptcy and the revocation of his operating licence. When one of the company’s trains derailed in the town of Lac-Mégantic, Quebec, several of its cars carrying crude oil exploded. The explosions and subsequent fires destroyed the downtown core and killed several dozen people. The oil spill also contaminated the local lake and river, leading to an environmental disaster for the community. The company was slow in issuing a press release, which pointed the finger of blame on the train’s engineer and the fire department that had responded to an earlier engine fire on the train. Someone had powered down the train and that had released the brakes. Since the train was parked on an incline, without brakes it had rolled into town, gathering speed until it hit a crossroads and derailed. Five days after the derailment, the chairman finally visited the town where he spoke off the cuff and without French translation, further angering the grieving citizens. Now he faces the kind of public and professional censure that might end his career.
 
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Case Solution for o.b The Case of the Missing Tampons

Complete Case details are given below :
Case Name :      o.b The Case of the Missing Tampons
Authors :           Mary Weil, Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W12282
Discipline :        General Management
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The chief executive officer (CEO) of a large consumer health conglomerate faces a controversial situation. Loyal consumers of a feminine hygiene product are outraged when they learn that a highly coveted product has been permanently discontinued. Unable to find their favourite brand in stock, consumers create a website and post online petitions to boycott, or rather “girlcott,” all products made by the company. The company has already suffered serious consumer, investor and government scrutiny after having experienced more than a dozen product recalls in recent years. The CEO needs to develop a strategy to deal with the mounting consumer anger and public speculation, or risk the negative consequences of a militant, brand savvy, population of female consumers.
 
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Case Solution for Volvo Construction Equipment: Managing a Plant Closure (A)

Complete Case details are given below :
Case Name :      Volvo Construction Equipment: Managing a Plant Closure (A)
Authors :           Mary Weil, Ken Mark
Source :             Ivey Publishing
Case ID :            W13028
Discipline :        General Management
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The vice-president and general manager of the Canadian operations of a multinational vehicle manufacturer learns that the plant he supervises will be shut down in 15 months. In the months leading up to the shutdown announcement and subsequent winding down, he needs to manage the communications and followup with several stakeholder groups. The vice-president and general manager needs to balance several issues, including the need to keep production high and waste down, while preparing to lay off the workers who will be contributing to the plant’s short-term success.
 
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Case Solution for Shark’s Fin Soup at The Jade

Complete Case details are given below :
Case Name :      Shark’s Fin Soup at The Jade
Authors :           Mary Weil, Leon Li
Source :             Ivey Publishing
Case ID :            W13274
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner of The Jade Seafood Restaurant in Richmond, BC, is ambushed by an impromptu media interview with animal rights activists regarding his restaurant’s serving of shark’s fin soup. This soup has been an upper-class staple delicacy in China for over 400 years; with the increased consumer power that has resulted from the growth of the Chinese economy since 1970, it has become the signature dish for families celebrating important occasions and for sealing business and political deals. However, research has shown that sharks have become a highly endangered species, in part because of the practice of harvesting only the fins and throwing away the rest of the carcass and because of the small birth rate and slow growth development of the fish. The consumption of shark’s fin soup in Chinese culture has become an easy target for animal rights activists because it is so localized. How should the owner react to this media ambush? If he removes this culturally important item from his menu, how will this affect his business in the highly competitive Asian restaurant environment in Richmond? Should a cultural norm trump real concerns about the consumption of an endangered species?
 
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Case Solution for “Our Beer Print”: Brewing Corporate Responsibility at Molson Coors

Complete Case details are given below :
Case Name :      “Our Beer Print”: Brewing Corporate Responsibility at Molson Coors
Authors :           Mary Weil, Chitra P. Reddin
Source :             Ivey Publishing
Case ID :            W13495
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Molson Coors’ chief corporate responsibility officer has been tasked to use the company’s efforts toward global corporate responsibility to drive its global competitiveness. He must roll out new corporate responsibility initiatives to engage employees across the company’s range of geographic locations.
 
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Case Solution for A Public Relations Campaign for Rwanda

Complete Case details are given below :
Case Name :      A Public Relations Campaign for Rwanda
Authors :           Mary Weil, Ken Mark
Source :             Ivey Publishing
Case ID :            W14342
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On February 5, 2012, the founder of McDonald Kinley Emerson, a consultancy in Toronto, Canada, was asked to give a talk about country branding. She decided to focus on the efforts of Racepoint, a U.S. marketing services agency, to reshape the image of Rwanda. As it attempted to shift perceptions of the country from war-torn and chaotic, Racepoint’s campaign attracted controversy amid allegations that wrongdoings were being glossed over in favour of a tourist- and business-friendly image. In August 2011, the publication of documents outlining the contractual agreement between Racepoint and the current Rwandan government sparked scrutiny of the government’s perceived remaking of the country’s image. Can a country overcome its reputation for genocide and violence? Should countries actively use public relations tactics to change or reinforce their reputations in the same way that corporations do?
 
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Case Solution for Lululemon Athletica Inc. – Moving Forward With Humility

Complete Case details are given below :
Case Name :      Lululemon Athletica Inc. – Moving Forward With Humility
Authors :           Mary Weil, Julia Cutt
Source :             Ivey Publishing
Case ID :            W14320
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On March 27, 2014, the new chief executive officer of Lululemon Athletica Inc., headquartered in Vancouver, British Columbia, has just announced the previous year’s flat fourth quarter results. These unimpressive financial figures have amplified the need to address the company’s damaged reputation. In 2013, the apparel brand faced a product recall and a public relations backlash after a controversial interview and botched apology by its founder, as well as the resignation of several key executive employees. A communications strategy must be devised to repair the company’s reputation and regain the trust of both investors and customers.
 
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