Samsung

Case Solution for Samsung Electronics (B): In India
Complete Case details are given below :
Case Name :      Samsung Electronics (B): In India
Authors :           Sumit Chakraborty, Shushil Sharma, Sougata Ray
Source :             Ivey Publishing
Case ID :            906M35
Discipline :        Operations Management
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In part A of this case, Samsung’s managing director had to decide whether Samsung should enter the Indian market. Now, three years later, he was ready to relinquish the position. The three years had been very successful and the managing director was promoted to vice-president of global sales and marketing of display products. One of the first decisions facing the new managing director as he takes the position is what type of products Samsung should compete with in India. One option is to compete in the low and medium segments. Another option is to take the high end segment.
 
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Case Solution for Samsung Electronics (A): Entering India
Complete Case details are given below :
Case Name :      Samsung Electronics (A): Entering India
Authors :           Sumit Chakraborty, Shushil Sharma, Sougata Ray
Source :             Ivey Publishing
Case ID :            906M34
Discipline :        Operations Management
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Samsung Electronics (Samsung) managing director had presented the new management philosophy for achieving leadership in a global market. The three-part strategy would prioritize quality, globalization, and multifaceted integration, in that order. After a restructuring effort, Samsung had emerged as a leader in the global electronics industry. Now, considering the new management philosophy and several other factors, the managing director faced the decision of whether Samsung should enter the Indian market.
 
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Case Solution for Samsung and the Theme Park Industry in Korea
Complete Case details are given below :
Case Name :      Samsung and the Theme Park Industry in Korea
Authors :           Paul W. Beamish, Charles Dhanaraj, Young Soo Kim
Source :             Ivey Publishing
Case ID :            996M06
Discipline :        General Management
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The management of the Samsung Group has to decide whether to enter the Korean theme park industry. The case focuses on three main issues in the context of the entry decision: (1) the underlying forces that shape industry structure, competitive interaction and profits; (2) the impact of globalization on industry structure; (3) the relationship between a firm’s resources and its strategy. Porter’s Five Forces model is used to analyze the impact of the competitive forces on profitability.
 
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Case Solution for Samsung China: The Introduction of Color TV
Complete Case details are given below :
Case Name :      Samsung China: The Introduction of Color TV
Authors :           Paul W. Beamish, David J. Sharp, Chang-Bum Choi
Source :             Ivey Publishing
Case ID :            98G003
Discipline :        Marketing
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Chung Yong, president of Samsung China Headquarters (SCH), was considering a recent meeting with the SCH marketing director responsible for developing a marketing strategy for the entire China market. The topic at the meeting was the marketing strategy for color TV, which had been chosen as the flagship product for the China market. Samsung had to decide whether it should focus on the low- or high-end market segment (or both), and whether to import or produce locally.
 
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Case Solution for Samsung: Redefining a Brand
Complete Case details are given below :
Case Name :      Samsung: Redefining a Brand
Authors :           Robin Ritchie, Fan Ye, Christian Kim
Source :             Ivey Publishing
Case ID :            904A16
Discipline :        Marketing
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In less than a decade, Korea’s Samsung has transformed itself from a maker of low-end consumer electronics into a legitimate rival to Japanese industry giants such as Sony and Panasonic. Success has been due largely to efforts to reposition Samsung as a provider of stylish, leading-edge digital technology. But shadows of the old brand image remain, spurred on by the continued availability of several of the company’s traditional products. The president of Samsung Electronics Canada has been directed to solve this problem, prompting difficult choices regarding product, pricing, distribution, and promotion that threaten to hurt sales and short-run profits.
 
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