Saperstein

Case Solution for Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles
Complete Case details are given below :
Case Name :      Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles
Authors :           Jeff Saperstein, Jennifer Nelson
Source :             Ivey Publishing
Case ID :            904A03
Discipline :        Marketing
Case Length :    27 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Toyota is a large, international automobile manufacturer with plans to become the largest worldwide automaker, striving for 15% of global sales. Toyota is committed to becoming the leader of the hybrid-electric automotive industry and is relying on changes in the industry and customer perceptions to bring its plan to fruition. Toyota’s challenge is to develop consumer attitude and purchase intent from an early adopter, niche market model into universal mainstream acceptance.
 
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Case Solution for Agilent Technologies
Complete Case details are given below :
Case Name :      Agilent Technologies
Authors :           Jeff Saperstein, Camilla Burg, Anamika Ghosh, Maria Del Carmen Arenas
Source :             Ivey Publishing
Case ID :            904A04
Discipline :        Marketing
Case Length :    29 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Agilent Technologies was spun off from Hewlett-Packard (HP) in an effort to establish a new brand in the high-tech industry. The senior director of global brand management was reflecting on the company’s challenges in focusing its worldwide marketing effort on the multiple business sectors. Agilent was intended to establish itself as a separate company from HP while still continuing in the HP tradition of excellent customer service and reliability. Now, with smaller advertising and marketing budgets, downsizing of the company, fierce competitive pricing and service, and an evolution from within Agilent Technologies to provide more service and knowledge through its Web site, the marketing and communications challenges have changed since the company’s introduction.
 
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Case Solution for Infosys: The Challenge of Global Branding
Complete Case details are given below :
Case Name :      Infosys: The Challenge of Global Branding
Authors :           Jeff Saperstein, Padmini Murty, Viren Desai
Source :             Ivey Publishing
Case ID :            905A01
Discipline :        Marketing
Case Length :    28 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Information technologies outsourcing is one of the emergent fast-growth industries in the global high-tech economy. India is the leading country for IT outsourcing and Infosys is the largest Indian company in this sector. The branding challenge for Infosys is to leverage its reputation for predictable excellent results for IT outsourcing. Management identified overall company top-line revenue growth as a way to achieve 30%-40% annual increases, but allocated only a negligible budget for marketing communications. The key to the global brand strategy would not be through brand image advertising, but through communications of product strategy developments to large global IT outsourcing companies. The goal for Infosys is to be on the shortlist of providers for the large, most sophisticated for IT services assignments.
 
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