Case Name :      Can Facebook Save Our Furry Friends?

Authors :           Seung Hwan (Mark) Lee, June Cotte, Kaitlyn Kenyon

Source :             Ivey Publishing

Case ID :            W13401

Discipline :        Marketing

Case Length :    05 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

A local, non-profit, no-kill animal shelter is committed to rescuing homeless cats and helping them find permanent homes. This shelter offers a wide variety of services, including adoption, foster programs, low-cost spay and neuter services, and low-income assistance programs for local pet owners. With a personnel shortage at the shelter and increasing numbers of homeless cats in the area, the executive director must look for ways to effectively allocate the organization’s limited resources. She wonders whether some form of social media marketing might be the answer.