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Case Solution for Facebook Folly at Northeast BMW (A)

Complete Case details are given below :

Case Name :      Facebook Folly at Northeast BMW (A)
Authors :           Gabrielle R. Lopiano, Mary A. Watson
Source :             North American Case Research Association (NACRA)
Case ID :            NA0353
Discipline :        Human Resource Management
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Vice President and General Manager of Northeast BMW, a family-owned car dealership, must determine what disciplinary actions to take against an employee who posted defamatory comments and photos to his Facebook page referencing two instances at the dealership. The first involved a launch event of the redesigned BMW5 Series model for which the sales staff was dissatisfied with the quality of refreshments offered to potential customers. The employee also posted pictures and disparaging captions about an accident that occurred at the company’s adjacent LandRover dealership later that week. The Vice President learned of the Facebook postings through phone calls from neighboring dealers.
 
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Case Solution for Greenpeace’s Unfriend Coal Campaign and Facebook

Complete Case details are given below :
Case Name :      Greenpeace’s Unfriend Coal Campaign and Facebook
Authors :           Paul Bigus, Michael Sider
Source :             Ivey Publishing
Case ID :            W12665
Discipline :        General Management
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Facebook’s director of policy communications was faced with a situation caused by a YouTube video posted by the non-governmental organization (NGO) Greenpeace. This video publicly critiqued the environmental sustainability of Facebook’s decision to build a new data center, its main objection being the fact that the new facility would be connected to a local utility provider that supplied electricity mainly from the burning of coal, one of the largest sources of global warming. This video was only the latest of a series of actions, commenced by Greenpeace eight months earlier, immediately following Facebook’s decision to build the new facility. Greenpeace had dubbed these actions the “Unfriend Coal Campaign,” which now had 500,000 followers and had generated numerous media stories. Greenpeace’s goal was to pressure Facebook into adopting cleaner energy policies by leveraging Facebook’s own social media against the company. As Facebook had no plans to stop building the facility, the director needed to figure out the best course of action for Facebook to take in response to the mounting pressure from Greenpeace in order to alleviate the increasingly negative attention from media and consumers.
 
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Case Solution for NASDAQ OMX: The Facebook Debacle

Complete Case details are given below :
Case Name :      NASDAQ OMX: The Facebook Debacle
Authors :           Deborah Compeau, Craig Dunbar, Michael R King, Ken Mark
Source :             Ivey Publishing
Case ID :            W13044
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Senior management of a large stock exchange is reviewing a recent software problem that resulted in a botched opening for the initial public offering of a popular social media company. They are drawing up a list of recommendations on how to prevent this type of failure in the future, taking into account the needs of their various stakeholders, including customers, market makers, listed firms, regulators and shareholders. Overviews of the stock market, NASDAQ in particular, and the use of technology to trade stocks securely and quickly are followed by examining the aftermath of a delay in the correct trading of Facebook shares on its opening.
 
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Case Solution for Can Facebook Save Our Furry Friends?

Complete Case details are given below :
Case Name :      Can Facebook Save Our Furry Friends?
Authors :           Seung Hwan (Mark) Lee, June Cotte, Kaitlyn Kenyon
Source :             Ivey Publishing
Case ID :            W13401
Discipline :        Marketing
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A local, non-profit, no-kill animal shelter is committed to rescuing homeless cats and helping them find permanent homes. This shelter offers a wide variety of services, including adoption, foster programs, low-cost spay and neuter services, and low-income assistance programs for local pet owners. With a personnel shortage at the shelter and increasing numbers of homeless cats in the area, the executive director must look for ways to effectively allocate the organization’s limited resources. She wonders whether some form of social media marketing might be the answer.
 
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Case Solution for Facebook, Inc.: The Initial Public Offering

Complete Case details are given below :
Case Name :      Facebook, Inc.: The Initial Public Offering
Authors :           Deborah Compeau, Craig Dunbar, Michael R King, Ken Mark
Source :             Ivey Publishing
Case ID :            W12453
Discipline :        Finance
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
It was May 16, 2012, and the highly anticipated pricing of Facebook Inc.’s initial public offering (IPO) was underway. An analyst at CXTechnology Fund was preparing to speak to the lead underwriter about his final interest in the deal. The analyst had reviewed Facebook’s phenomenal growth, its profitable business model and the competitive landscape for the social networking industry. The IPO appeared to be oversubscribed with heavy interest from institutional and retail investors alike, but the valuation seemed expensive, even by technology standards. The analyst needed to make a decision on whether to buy shares in the IPO or not.
 
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