Sears

Case Solution for Sears Canada (A)
Complete Case details are given below :
Case Name :      Sears Canada (A)
Authors :           Stephan Vachon, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            W13303
Discipline :        Operations Management
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Sears Canada’s associate vice-president of sustainability faces dilemmas in executing a strategy to reduce the retailer’s carbon footprint. He needs to integrate the concept of sustainability into the company’s larger corporate objectives, drive the concept in individual business units and identify the metrics for tracking the progress of reducing Sears Canada’s carbon footprint.
 
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Case Solution for Personal Shoppers at Sears: The Elf Initiative
Complete Case details are given below :
Case Name :      Personal Shoppers at Sears: The Elf Initiative
Authors :           Kyle Murray, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            907A19
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The senior vice-president of Corporate Store Sales, Sears Canada (Sears), was reviewing a new retailing initiative scheduled to launch within a month in all full-line Sears department stores across Canada. For the holiday season, Sears would offer the services of an elf, the equivalent of a personal shopper, to its customers. Although personal shoppers were common in upscale department stores, especially in the United States, this concept had not been tried in Sears stores. Taylor wondered how customers would respond to this novel concept in Canadian retailing.
 
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