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Case Solution for Tutti Matti

Complete Case details are given below :

Case Name : Tutti Matti

Authors : Elizabeth M.A. Grasby, Ian da Silva

Source : Ivey Publishing

Case ID : 907A04

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The owner of Tutti Matti, a new restaurant specializing in authentic Tuscan cuisine, opened only four months before the outbreak of Severe Acute Respiratory Syndrome (SARS) in Toronto, Canada. Tutti Matti had a successful first six months, and the early performance was encouraging. However, to continue the restaurant’s success and to overcome the added challenges created by SARS, a strong and creative marketing plan was necessary.

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Case Solution for Petrobras: “Its First Child”

Complete Case details are given below :

Case Name : Petrobras: “Its First Child”

Authors : Javier Jorge Silva, Femando Zerboni, Esteban Coppolillo, Andres Chetman

Source : North American Case Research Association (NACRA)

Case ID : NA0166

Discipline : Marketing

Case Length : 20 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 2002, Brazilian-based Petrobras joined the Argentine fuel retail (gas stations) market. The venture faced several challenges. On the one hand, Argentina was undergoing one of the most severe economic and social crises in history. On the other, the local fuel market was dominated by a few players with brands that held significant consumer mindshare over many years. Additionally, employee morale at Eg3, the company acquired by Petrobras to enter the local market, was besieged by uncertainty and disillusionment as a result of a string of mergers and acquisitions and underlying H.R. management remoteness. Finally, the company’s Brazilian origin could jeopardize its appeal for Argentine consumers, given the cultural and sports-based (soccer) rivalry between these neighboring countries. The case presents this scenario and calls for decisions as to which market segment(s) it should target, how it should brand its stations, and what other related marketing decisions it should make given it domestic and international ambitions. This case received the 2007 Curtis E. Tate Jr. Award for the best case published in Case Research Journal and is also available in Spanish and Portuguese versions.

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Case Solution for Trome: News for the Base of the Pyramid

Complete Case details are given below :

Case Name : Trome: News for the Base of the Pyramid

Authors : Guillermo D’Andrea, Javier Jorge Silva, Maricruz Prado

Source : North American Case Research Association (NACRA)

Case ID : NA0052

Discipline : Marketing

Case Length : 28 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In June 2001, Empresa Editora El Comercio (EEEC) had launched a new popular newspaper, Trome, for low-income families. Although several studies had preceded this launch, sales in following months failed to reach expected levels and actually displayed a decreasing trend. Trome embodied the company’s effort to expand its news coverage to new population segments that were not served by its other newspaper, El Comercio, a market leader that had served as the foundation for the company itself. Six months after Trome’s launch and faced with dropping sales, company managers had met to discuss their options. This case describes management team members’ dilemmas at that meeting: “Should the new paper’s style and contents be changed? Should Trome focus more on sex and violence-related issues, as its competitors did? Would it be convenient to replace the silverware promotion chosen to support launching? Was the channel conflict adequately managed? Were intended readers’ needs truly and fully understood? Should the company re-launch Trome or would it be wiser to just give up on this project?

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Case Solution for Pricing Strategy at Officenet Staples

Complete Case details are given below :

Case Name : Pricing Strategy at Officenet Staples

Authors : Andres Terech, Javier Jorge Silva, Maria Barale

Source : North American Case Research Association (NACRA)

Case ID : NA0194

Discipline : Marketing

Case Length : 20 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In mid-2005, Leo Piccioli took over as Officenet Staples (ON) General Manager knowing full well that his key challenge lay in driving ON to reach Staples’ profitability requirements. He was aware that one of the reasons for ON’s low profitability rested with the company’s sales force. Because ON’s original competitive advantage had faded and sales reps were free to set the prices, reps often granted significant discounts to their customers to win the business. Typically, 40 percent of the items in a purchase order were priced below their regular prices. In a highly competitive market and with an increasingly commoditized offering, Piccioli needed to revise the company’s pricing policy. Should ON change the pricing delegation practices that were so deeply embedded in its organizational culture? If so, what kind of pricing policy should ON pursue to improve its profitability while keeping its sales reps motivated? With an industry that primarily used price (rather than non-price) competition, what could ON’s management do?

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Case Solution for Product Innovation at Aguas Danone

Complete Case details are given below :

Case Name : Product Innovation at Aguas Danone

Authors : Javier Jorge Silva, Femando Zerboni, Andres Chehtman, Maria Alonso

Source : North American Case Research Association (NACRA)

Case ID : NA0190

Discipline : Marketing

Case Length : 31 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Aguas Danone de Argentina (ADA) faced an adverse scenario. Argentina was undergoing its worst economic crisis in history, and bottled water sales were dwindling (replaced by utility network running water). The company needed to boost its revenues through new, innovative, more value-added product development. Argentina displayed a significant interest in fitness. By means of several market research studies, ADA managed to identify a segment whose needs were unmet by existing products and brands. New product launches were planned to target that segment. This case describes the dilemmas faced by ADA and the decisions required to formulate and pursue a strategy for new product launching and brand extension in adverse scenarios. More specifically, this case provides an opportunity to discuss how a new product category can be created to address market downturns. This case describes events that took place in 2002. Research interviews were started in 2004, but the case was published in 2009-12, because Danone delayed its disclosure permission for strategic and competitive reasons. On account of its richness and original contents, the authors decided to write the case despite this delay.

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