Simpson

Case Solution for Bridgit
Complete Case details are given below :
Case Name :      Bridgit
Authors :           David Simpson, Colin McDougall
Source :             Ivey Publishing
Case ID :            W14658
Discipline :        General Management
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The co-founder of a new business needs to develop a solid business case for the value of her new software application, Bridgit. Focused on reducing construction delays due to poor deficiency management, Bridgit’s software enables project managers to eliminate wasted resources (e.g., time, money, relationship capital) by delivering an easy-to-use software solution. Determining the value of Bridgit in the absence of meaningful numbers creates a challenge: ask for too much and lose your investment; ask for too little and appear naive or give up too much.
 
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Case Solution for RepeatSeat
Complete Case details are given below :
Case Name :      RepeatSeat
Authors :           David Simpson, Ken Mark
Source :             Ivey Publishing
Case ID :            909M31
Discipline :        General Management
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The president, chief executive officer (CEO) and co-founder of RepeatSeat wanted his company to be the first to enable mobile ticketing by targeting consumers at movie theatres. But the company’s U.K.-based mobile solutions partner had not yet perfected a way to send bar codes wirelessly over the code division multiple access (CDMA) network. The CEO is faced with whether the company should continue to stay the course with its U.K. partner, rely on a local Calgary, Alberta firm’s technology or seek to build the solution by itself.
 
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Case Solution for Morgan’s Rock Hacienda & Ecolodge
Complete Case details are given below :
Case Name :      Morgan’s Rock Hacienda & Ecolodge
Authors :           Shuo Wang, Judith A. Siguaw, Penny Simpson
Source :             Ivey Publishing
Case ID :            905A13
Discipline :        Marketing
Case Length :    24 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An upscale ecolodge in southern Nicaragua hopes to achieve a 53% occupancy rate within three years of opening and has hired a management company to prepare a marketing strategy. Despite its proximity to Costa Rica and its focus on providing a unique luxury vacation retreat for one of the fastest growing segments in the travel industry–the ecotourist–the hotel faces numerous hurdles. The greatest challenge is to overcome Nicaragua’s negative reputation, based on its recent history of political and social unrest, still fresh in the minds of tourists. The hotel must also operate within the country’s rural infrastructure, characterized by interruptions in the power supply, poorly maintained roads, and below-standard sanitation. Additionally, Nicaragua does not have a pool of skilled employees to work in the high-end service industry. Preparation of the marketing strategy addresses the effects of these factors on the hotel’s market positioning and market penetration rate.
 
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Case Solution for Ring-a-Wing (A)
Complete Case details are given below :
Case Name :      Ring-a-Wing (A)
Authors :           David Simpson, Colin McDougall
Source :             Ivey Publishing
Case ID :            W11016
Discipline :        Finance
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Late in August 2004, Chris Higgins was forced into the unenviable position of determining the future of Ring-A-Wing, a London, Ontario-based fast food producer of premium chicken wings for home delivery. After making a personal loan to a friend wishing to invest in the business, the situation devolved in less than nine months from Higgins being a passive lender to being a significant investor to sitting in a bankruptcy meeting trying to determine the future of the business.<br><br> This case is reflective of how financing a small business occasionally works. It provides students an effective window into the imperfect nature of people, the reality of having to make critical financial decisions without proper information and the inherent risks one takes when making even the most seemingly simple business decisions (such as making a personal loan to a friend).
 
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Case Solution for Huawei Enters the United States
Complete Case details are given below :
Case Name :      Huawei Enters the United States
Authors :           Alon Ilan, Tim Simpson
Source :             Ivey Publishing
Case ID :            W13306
Discipline :        Finance
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Huawei has attempted to enter and acquire assets in the United States, but there are issues involved in understanding foreign market risk and the political challenges of internationalization. The Committee on Foreign Investment in the United States (CFIUS) twice denied Huawei’s acquisition of a U.S. computer company. Huawei had to transform its company image and reputation, changing from a Chinese company with Chinese characteristics into a global corporation equivalent to Cisco Systems or Ericsson. This case encourages students to address the issues of internationalization in an incompletely open global market, the government intervention in markets and the broader issues that arise with the geo-political and geo-economic shifts of 21st century.
 
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