Complete Case details are given below :
Case Name : Sher-Wood Hockey Sticks: Global Sourcing
Authors : Paul W. Beamish, Megan (Min) Zhang
Source : Ivey Publishing
Case ID : W12669
Discipline : General Management
Case Length : 11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In early 2011, the senior executives of the venerable Canadian hockey stick manufacturer, Sher-Wood Hockey (Sher-Wood), were pondering whether to move the remainder of the company’s high-end composite hockey and goalie stick production to its suppliers in China. Sher-Wood had been losing market share as retail prices continued to fall. Would outsourcing the production of the iconic, Canadian-made hockey sticks to China help Sher-Wood to boost demand significantly? Was there any other choice?
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