Suzuki

Case Solution for Maruti Suzuki India Limited – Industrial Relations (B)
Complete Case details are given below :
Case Name :      Maruti Suzuki India Limited – Industrial Relations (B)
Authors :           Harvinder Singh, Rashmi Kumar Aggarwal, Rajinder Kaur
Source :             Ivey Publishing
Case ID :            W14532
Discipline :        Organizational Behavior
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
After a series of strikes in its Manesar manufacturing plant in 2011, Maruti Suzuki India Limited is beginning to recover from the after-effects of the strike. Amid this tense atmosphere, a minor brawl breaks out between supervisors and workers, then escalates into full-scale violence and arson, which results in the death of the plant’s general manager of human resources. The company locks down the plant, and law enforcement agencies initiate criminal proceedings against the workers. The incident raises serious questions about industrial relations at the plant and, in particular, the suitability of the Japanese management style in the Indian context.
 
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Case Solution for Maruti Suzuki Limited: Industrial Relations
Complete Case details are given below :
Case Name :      Maruti Suzuki Limited: Industrial Relations
Authors :           Rashmi Kumar Aggarwal, Harvinder Singh, Rajinder Kaur
Source :             Ivey Publishing
Case ID :            W13190
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2011, Maruti Suzuki India Limited (MSIL), India’s largest car manufacturer, had three strikes in its new plant in Manesar, India. Although workers wanted recognition of a new union along with improved working conditions, MSIL insisted that workers be represented through the existing union that operated at a nearby plant. Tensions escalated to the point of violence and the matter caught the attention of national media, political parties, national trade unions, and central and state governments. Due to these strikes, MSIL struggled in terms of reputation and market share, and its component suppliers stockpiled inventory. After a series of hectic parleys and stressful episodes, the two parties reached an agreement. However, there were serious doubts as to its longevity and whether Suzuki’s Japanese management style was suitable in an Indian context.
 
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Case Solution for Maruti Suzuki India Limited: Sustaining Profitability
Complete Case details are given below :
Case Name :      Maruti Suzuki India Limited: Sustaining Profitability
Authors :           Ramakrushna Panigrahi
Source :             Ivey Publishing
Case ID :            W14478
Discipline :        General Management
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The passenger car industry in India has witnessed intense competition since the Indian economy’s liberalization in the early 1990s. Although Maruti Suzuki India Limited has been the most dominant player for the last three decades – with many Indians using “Maruti” as a synonym for “car” – it has been unable to raise the prices of its cars over the last ten years due to a price war among rivals. Though Maruti has been a profitable company, rising input costs and poor price maneuverability are making it very challenging for the firm to remain profitable in the future. In 2014, Maruti is contemplating a major investment in a new plant. The chairman of Maruti must determine whether investing in the new plant would reduce costs significantly and help the company remain profitable.
 
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Case Solution for Maruti Suzuki India Limited: Marketing
Complete Case details are given below :
Case Name :      Maruti Suzuki India Limited: Marketing
Authors :           Sanjeev Prashar, Harvinder Singh, Anshu Katiyar
Source :             Ivey Publishing
Case ID :            W13012
Discipline :        Marketing
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Maruti Suzuki India Limited, India’s largest car manufacturer and the only company in that country to have crossed the 10 million sales mark, was struggling with labour problems in one of its manufacturing units. As a result, it was rapidly losing its market share to competitors and its position as market leader was at stake. The strike not only damaged property at the plant and caused one death and hundreds of injuries, it also heavily impacted revenue and market share as customers and dealers dealt with the negative publicity and the shortage of production that resulted in long wait times for the company’s most popular models. The company must come up with a strategy to deal with its vulnerability in light of production cuts, demanding customers, disgruntled dealers and charged-up competitors.
 
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