Complete Case details are given below :
Case Name : Synnex International: Transforming Distribution of High-Tech Products
Authors : Shih-Fen Chen, Lien-Ti Bei
Source : Ivey Publishing
Case ID : 908A19
Discipline : General Management
Case Length : 22 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case describes how Synnex Technology International Corporation (Synnex) in Taiwan transformed itself from a local distributor of electronic components into a global logistic conglomerate of communication and information products between 1985 and 2007. The case analyzes the channel structure of electronic product distribution and explains how Synnex introduced innovative practices to transform its operation. The case is designed for MBA students to grasp some fundamental issues related to distribution channel design and supply chain management in a marketing or logistic management course.
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