Targeting

Case Solution for Kraft Foods Canada: Targeting the Millennials

Case Solution & Analysis for Kraft Foods Canada: Targeting the Millennials by Allison Johnson, Ramasastry Chandrasekhar.

Complete Case details are given below :

Case Name :      Kraft Foods Canada: Targeting the Millennials
Authors :           Allison Johnson, Ramasastry Chandrasekhar
Source :              Ivey Publishing
Case ID :           9B16A015 / W16335
Discipline :        Marketing
Case Length :    12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2014, Kraft Foods Canada was working on an action plan for Kraft Singles, the company’s brand of processed cheese slices. Although the product had been targeted at Canadian families for decades, Kraft Singles needed to be repositioned toward Canadian millennial moms (those born between 1980 and 2000). The company faced three dilemmas. How should Kraft Canada make the brand messaging of Kraft Singles compelling to Canadian millennial moms? What product innovations should coincide with the new messaging? How should Kraft Canada ensure that it would not alienate its traditional customer group?
 
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Case Solution for Addons: Targeting Impulse

Complete Case details are given below :
Case Name :      Addons: Targeting Impulse
Authors :           Neena Sondhi, Supriya M. Kalla, Umashankar Venkatesh
Source :             Ivey Publishing
Case ID :            W14634
Discipline :        Entrepreneurship
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Addons Retail Private Limited was incorporated in 2006 in Mumbai, Maharashtra, India. The objective behind the venture was to sell lifestyle products and fashion accessories to cater to the impulsive buying urges of urban Indian men and women. The retail chain store sold a range of fashion accessories and products; competitors included both small mom-and-pop stores and kiosks as well as multinational chains. By summer 2014, the founder and director had painstakingly created 80 retail touch points in shopping malls and high streets in a range of cities across the country; his goal was to grow to 500 retail outlets by 2019. The company was on a rapid growth model, but it needed customer footfall and loyalty to support its aspirations. How could it achieve the fine balance between novelty and loyalty for a whimsical, impulse fashion product?
 
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Case Solution for Regulating Collective Investment Schemes Targeting Agricultural Commodities in India

Complete Case details are given below :
Case Name :      Regulating Collective Investment Schemes Targeting Agricultural Commodities in India
Authors :           Srinivasan Sunderasan
Source :             Ivey Publishing
Case ID :            W13619
Discipline :        Finance
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Potatoes are grown across 130 countries and form the largest non-cereal food crop consumed in large per-capita measures in some of the Eastern European and South American countries. India is the world’s third-largest producer of the crop and is estimated to consume about 25 million tonnes each year. Calcutta-based Sumangal Industries Limited launched a high yield investment program under the banner of the Flexi-Potato Purchase Scheme. Market regulator, Securities and Exchange Board of India (SEBI), took exception to the company’s collecting uncollateralized deposits from the members of the public without due registration, and issued prohibitive orders.This case puts the facts underlying the offering in perspective and conducts a micro-economic analysis to assess the strengths of the business proposition. The statistical analyses reveal that the volatility and predictability of seasonal pricing patterns that the company seeks to exploit may not continue beyond the short-term. Further, the early success of the scheme is likely to attract entry into the segment, thereby squeezing arbitrage margins and enhancing business process costs. This case also lays out facts relating to exogenous influences on the local potato market and encourages policy makers to adequately inform potential investors as a means to empower them to make sound resource allocation decisions. The conclusions of the case could be applied beyond West Bengal, and beyond India, to other agricultural produce and pyramidal investment schemes, qualified by local conditions.
 
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