USA

Case Solution for Mercedes-Benz USA: Investing in IT Infrastructure

Complete Case details are given below :

Case Name :      Mercedes-Benz USA: Investing in IT Infrastructure
Authors :           Steven R. Kursh, Michael Hoch
Source :             Ivey Publishing
Case ID :            906E03
Discipline :        Information Technology
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The national manager for technical training at Mercedes-Benz USA is considering using streaming media and distance learning as a supplement to classroom-based education, but is concerned that this innovative and risky IT investment could have a negative affect on the company’s quality reputation. He needs to evaluate the viability of the e-learning option, including selecting between two vendors, Microsoft and Real Networks.
 
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Case Solution for Kobe Steel USA, Electronic Materials Center: The Commercialization of New Technology (A)
Complete Case details are given below :
Case Name :      Kobe Steel USA, Electronic Materials Center: The Commercialization of New Technology (A)
Authors :           S. Peter Smith, Linda Plano, Jeffrey T. Glass
Source :             Ivey Publishing
Case ID :            904M17
Discipline :        Strategy
Case Length :    22 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Kobe Steel Ltd. started as a large manufacturer of steel products and later diversified into other sectors, including iron, aluminum and copper products, engineering, machinery, and electronic information. Headquartered in Japan, it established overseas laboratories that were assigned technology-based missions to assist with the diversification. The focus of one such laboratory–the Electronic Materials Center (EMC), located in North Carolina–evolved from research to product development. The center’s major products were expected to launch EMC in a profitable business venture and help spearhead Kobe Steel’s diversification effort. However, the organizational context and economic environment in which Kobe Steel was attempting this were extremely complex, including multicultural issues, emerging markets, technologies new to the company, and even natural disaster.
 
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Case Solution for Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?
Complete Case details are given below :
Case Name :      Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?
Authors :           John A. Quelch, Diane Badame
Source :             HBS Brief Cases
Case ID :            914501
Discipline :        Marketing
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is the first time Montreaux USA, an offshoot of a Swiss confectioner, has created a product specifically for U.S. chocolate consumers. The case explains the steps Torres and her NPD team have completed and describes the decisions that lie ahead, a few months in advance of the anticipated launch. A challenging situation is intensified by a competitor also having tested a dark-chocolate-with-fruit product that was likely to be introduced into the U.S. marketplace in the near future. Students must perform a quantitative analysis as part of their work.
 
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Case Solution for USA Golf Holidays
Complete Case details are given below :
Case Name :      USA Golf Holidays
Authors :           Carl Hedberg, William D. Bygrave
Source:              Babson College
Case ID:             BAB088
Discipline :        Strategy
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
USA Golf Holidays is a five-year-old business specializing in customized vacations for golfers. Its 2003 revenue was $5.8 million, with a loss of $225,000. The CEO (and founder) is planning the next stage for the company. He hopes to build on USA Golf Holidays’ competencies and grow the company, aiming for $50 million in revenues by 2007. He is considering: whether to expand beyond golf vacations; how to use information technology to improve the company’s operations; how to raise money to fund the growth strategy; and whether he is the right person to lead the company in its next phase.

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