Vera

Case Solution for Monsanto and the Global Water Treatment Industry
Complete Case details are given below :
Case Name :      Monsanto and the Global Water Treatment Industry
Authors :           Mary M. Crossan, Dusya Vera
Source :             Ivey Publishing
Case ID :            99M040
Discipline :        Strategy
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Monsanto, a biotechnology giant highly committed to sustainable development efforts, needs to assess the attractiveness of the drinking water treatment industry before deciding its entry to it. Four dimensions of the global water treatment industry are described: types of products and services, applications, end users, and geographical markets. The drinking water treatment segment, which is classified into municipal drinking water treatment and residential drinking water treatment, is examined in depth. Players in these two categories produce the chemicals and equipment necessary to purify tap water supplied to consumers and residential water purification devices. The bottled water industry is considered a substitute of the drinking water treatment segment. Teaching purpose: To answer the question “Is the industry attractive?” and to introduce students to industry analysis and industry segmentation.
 
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Case Solution for Rethinking Distribution Logistics at VASA, Pilkington
Complete Case details are given below :
Case Name :      Rethinking Distribution Logistics at VASA, Pilkington
Authors :           Julio Sanchez-Loppacher, Marcelo Pancotto, Maximiliano Fernandez Vera
Source :             North American Case Research Association (NACRA)
Case ID :            NA0247
Discipline :        Operations Management
Case Length :    25 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
By 2008, this rapid growth, compounded by limited installed glass manufacturing capacity at regional levels, had caused local supply shortages. Over the last several years, VASA’s progressively deteriorating service had damaged its former reputation for excellent service. The case explores how to reverse a disappointing delivery service that led to angry customers complaining about unfulfilled orders, late deliveries, and accusations from transportation companies that held VASA responsible for these delays. Also these accusations resulted in deterioration in relationships with transportation companies that had done business with VASA for more than 25 years. VASA’s CEO, evaluated the following options to recover its reputation: 1) take total control of distribution to customers by developing a VASA-owned delivery service; 2) reverse the situation with transportation companies by requiring them to develop delivery service management capabilities; or 3) replace these transportation companies, partially or totally, with more sophisticated logistic service providers.

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