Complete Case details are given below :
Case Name : Competing by the Book: Destination China
Authors : Cyril Bouquet, William Hawkins, John J. Wegener
Source : Ivey Publishing
Case ID : 905M61
Discipline : Strategy
Case Length : 10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Lingo Media is a leading publisher of English language learning programs in China. But market share leadership hasn’t come easily for the Canadian-based company and doesn’t equate with impressive sales or tangible profitability. Describes the company’s learning journey in China and looks at the lessons learned on choosing the right alliance partner, tailoring products to unique local Chinese customers, and what unique resources are necessary to succeed in 21st century China.
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