Bouquet

Case Solution for Swatch and the Global Watch Industry

Complete Case details are given below :
Case Name :      Swatch and the Global Watch Industry
Authors :           Allen Morrison, Cyril Bouquet
Source :             Ivey Publishing
Case ID :            99M023
Discipline :        Strategy
Case Length :    26 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Reviews the efforts of Swatch to reposition itself in the increasingly competitive global watch industry. Provides extensive information on the history and structure of the global watch industry and highlights the shrinking time horizons decision makers face in formulating strategy and in responding to changes in the industry. In particular, the case discusses how technology and globalization have changed industry dynamics and have caused companies to reassess their sources of competitive advantage. Like other companies, Swatch faces the difficult task of deciding whether to emphasize product breadth or focus on a few key global brands. It also must decide whether to shift manufacturing away from Switzerland to lower cost countries like India.
 
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Case Solution for Competing by the Book: Destination China

Complete Case details are given below :
Case Name :      Competing by the Book: Destination China
Authors :           Cyril Bouquet, William Hawkins, John J. Wegener
Source :             Ivey Publishing
Case ID :            905M61
Discipline :        Strategy
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Lingo Media is a leading publisher of English language learning programs in China. But market share leadership hasn’t come easily for the Canadian-based company and doesn’t equate with impressive sales or tangible profitability. Describes the company’s learning journey in China and looks at the lessons learned on choosing the right alliance partner, tailoring products to unique local Chinese customers, and what unique resources are necessary to succeed in 21st century China.
 
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