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Case Solution for Shanghai Jahwa: Liushen Shower Cream (A)

Complete Case details are given below :

Case Name : Shanghai Jahwa: Liushen Shower Cream (A)

Authors : Niraj Dawar, Peter Yuan

Source : Ivey Publishing

Case ID : 98A023

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Shanghai Jahwa is the largest domestically-owned Chinese manufacturer of cosmetics and personal care products. In recent years, it has been part of a booming market with growth rates of 35% a year. This spectacular growth rate has attracted and been fuelled by the entry of major multinationals, including Unilever, Procter & Gamble, Shiseido, Kao, and others. The marketing challenge for Shanghai Jahwa is to carve out viable and defensible positions in the marketplace in the face of competition from some of the most powerful global players in the industry. This case illustrates management issues with respect to extending a very successful brand of Chinese eau-de-toilette into the shower cream product category. Unilever already has a strong and established shower cream on the market under its well-known Lux brand. In addition, other international players are entering the market. The case calls for the development of a brand strategy, taking into consideration market position, brand extension, and competitive issues.

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Case Solution for Shanghai Jahwa: The Maxam Brand

Complete Case details are given below :

Case Name : Shanghai Jahwa: The Maxam Brand

Authors : Niraj Dawar, Peter Yuan

Source : Ivey Publishing

Case ID : 98A026

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Shanghai Jahwa is the largest domestically-owned Chinese manufacturer of cosmetics and personal care products. In recent years, it has been part of a booming market with growth rates of 35% a year. This spectacular growth rate has attracted and been fueled by the entry of major multinationals, including Unilever, Procter & Gamble, Shiseido, Kao, and others. The marketing challenge for Shanghai Jahwa is to carve out viable and defensible positions in the marketplace in the face of competition from some of the most powerful global players in the industry. This case illustrates management issues relating to a successful brand of cream. The two main flagship products, the Maxam Tremella Pearl Cream and the Maxam Hand Cream, have evolved in very different directions. The Tremella Pearl Cream is still popular in rural areas and is considered a mainstay of rural cosmetic use. The Maxam Hand Cream, on the other hand, is primarily an urban brand, which meets the need of urban women looking to soften their hands after they have been exposed to the cold and to detergents. However, in urban areas the brand is losing its appeal as foreign competitors roll out their international brands and products. The challenge is to renew the Maxam brand without losing the loyal customers of Tremella Pearl Cream.

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Case Solution for Nanpo (Holdings) Ltd.: Initial Public Offering

Complete Case details are given below :

Case Name : Nanpo (Holdings) Ltd.: Initial Public Offering

Authors : Larry Wynant, Geoff Crum, Peter Yuan

Source : Ivey Publishing

Case ID : 99N018

Discipline : Finance

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Nanpo (Holdings) Ltd., a Hong Kong-based Chinese food distributor, is planning for its initial public offering on the stock exchange of Hong Kong. Nanpo was established in 1981 with a mandate to be the sole distributor of poultry, fresh water fish, livestock, and fruit and vegetables produced in Guangdong, the bordering province of mainland China. Throughout the years, Nanpo has built up an admirable market share in many food categories and a distribution channel of 500 wholesalers. In 1993, the Ministry of Foreign Trade and Economic Cooperation in the People’s Republic of China reaffirmed its sole distributor status. The management of Nanpo has developed an aggressive growth plan, which includes new food processing facilities and forward integration into retail outlets and restaurant chains. Nanpo has turned to the capital market of Hong Kong to finance its future growth. Nanpo’s management has decided to float 25% of the company and has engaged a local merchant bank, Hinson Capital, as its lead underwriter. Three weeks away from the planned IPO, Jack Yang, a director of Nanpo, is once again reviewing the details of pricing.

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Case Solution for Hutchison Whampoa Ltd.: The Capital Structure Decision

Complete Case details are given below :

Case Name : Hutchison Whampoa Ltd.: The Capital Structure Decision

Authors : Andrew Karolyi, Larry Wynant, Geoff Crum, Peter Yuan

Source : Ivey Publishing

Case ID : 99N021

Discipline : Finance

Case Length : 26 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Hutchison Whampoa was considering strategies for its long-term capital structure. The HK$35 billion Hong Kong-based conglomerate had ambitious growth plans in multiple business sectors in different geographies. Traditionally, like many of its domestic peers, Hutchison had relied entirely on short- to medium-term bank loans. Its demand for long-term financing, attractive rates in other capital markets (especially the United States), and concern about a more diversified investor base had led Hutchison to explore other financing options. In particular, the company was debating the benefits of a Yankee Bond Offering. At the time, Hutchison had already approached Moody’s and Standard & Poor’s for a bond rating.

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Case Solution for Pepsico Changchun Joint Venture: Capital Expenditure Analysis

Complete Case details are given below :

Case Name : Pepsico Changchun Joint Venture: Capital Expenditure Analysis

Authors : Geoff Crum, Larry Wynant, Claude P. Lanfranconi, Peter Yuan

Source : Ivey Publishing

Case ID : 900N16

Discipline : Finance

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Pepsico, Inc. spanned more than 190 countries and accounted for approximately one-quarter of the world’s soft drinks. The vice president of finance for Pepsico East Asia had been collecting data on the firm’s proposed equity joint venture in Changchun, People’s Republic of China (PRC). Although Pepsico was already involved in seven joint ventures in the PRC, this proposal would be one of the first two green-field equity joint ventures with Pepsico control over both the board and day-to-day management. Every investment project at Pepsico had to go through a systematic evaluation process that involved using capital budgeting tools, such as new present value and internal rate of return. The vice president of finance needed to decide whether the proposed Changchun joint venture would meet Pepsico’s required return on investment. He was also concerned what the local partners would think of the project. The final decision would be made after a presentation to the president of Pepsico Asia-Pacific.

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Case Solution for Hongxing Auto Sales and Service Co.

Complete Case details are given below :

Case Name : Hongxing Auto Sales and Service Co.

Authors : James E. Hatch, Yuan Shi, Wei Sun

Source : Ivey Publishing

Case ID : 909N31

Discipline : Finance

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The Li family, the sole owners of Hongxing Auto Sales and Service, are ready to sell the company. They must determine how much the business is worth and the best method of negotiating the sale of the business. This case deals with the valuation of a small, privately-owned business, and will develop students’ skills in sizing up a business and placing a value on a business using a variety of methods, including liquidation value, discounted cash flow and price-earnings multiples.

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