Shanghai

Case Solution for Majestica Hotel in Shanghai?

Complete Case details are given below :

Case Name : Majestica Hotel in Shanghai?

Authors : Paul W. Beamish, Jane Lu

Source : Ivey Publishing

Case ID : 905M35

Discipline : Service Management

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Majestica Hotels Inc., a leading European operator of luxury hotels, was trying to reach an agreement with Commercial Properties of Shanghai regarding the management contract for a new hotel in Shanghai. A series of issues require resolution for the deal to proceed, including length of contract term, name, and staffing. Majestica was reluctant to make further concessions for fear that doing so might jeopardize its service culture, arguably the key success factor in this industry. At issue was whether Majestica should adopt a contingency approach and relax its operating philosophy or stick to its principles, even if it meant not entering a lucrative market.

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Case Solution for Alpha Gearing Systems Shanghai Co. Ltd.

Complete Case details are given below :

Case Name : Alpha Gearing Systems Shanghai Co. Ltd.

Authors : Kathleen E. Slaughter, Zhang Jie, Donna Everatt

Source : Ivey Publishing

Case ID : 99C014

Discipline : Organizational Behavior

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Examines the relationship between management at Alpha Shanghai and San Yu Mopeds, a large Chinese moped producer, and a customer which Alpha Shanghai had hoped would become one of their largest. Specifically, the case focuses on the general manager’s influence on the organization’s communications strategy and the extent to which it was a departure from “typical” supplier relationships in China. The case poses the issue of to what extent the failure in the relationship was a function of the general manager’s lack of exposure to doing business in China, and/or an insensitivity to local customs and business practices. By examining these issues, the students will learn to appreciate how culturally specific communication patterns are, as well as what societal and cultural assumptions affect the behavior, attitudes, and communication patterns within the organization, and between the organization and its local partners, suppliers, and strategic alliances.

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Case Solution for Shanghai Bell–The Collaborative Product Commerce Systems (CPC)

Complete Case details are given below :

Case Name : Shanghai Bell–The Collaborative Product Commerce Systems (CPC)

Authors : Darren Meister, Yulin Fang, Jianguo Jia

Source : Ivey Publishing

Case ID : 904E23

Discipline : General Management

Case Length : 22 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The research and development improvement manager at Shanghai Bell has just gotten out of a meeting with top management on strategic initiatives suggested in the corporate information systems plan report. One project that was suggested in the report–implementing a collaborative product commerce system–was about to begin. The manager must review the project planning process and examine the extent to which the company was ready to undertake the project.

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Case Solution for Shanghai NSE Electric Co. Ltd. and Its International Cooperation

Complete Case details are given below :

Case Name : Shanghai NSE Electric Co. Ltd. and Its International Cooperation

Authors : Miao Cui, Lei Xue, Dashuang Dai

Source : Ivey Publishing

Case ID : W14502

Discipline : General Management

Case Length : 07 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Shanghai NSE Electric Co. Ltd. (NSE), a medium-sized manufacturer of marine switch panels, had entered into a joint venture with Schneider Electric under which NSE was Schneider’s sole technology licensee in China. NSE felt fortunate because the world shipbuilding market was strong and orders were often full. With comprehensive and close cooperation, NSE was confident in Schneider. Nevertheless, Schneider announced that it would issue a second license to NSE’s outsourcing manufacturer, SaierNico Electric & Automation. This meant that a competitor that produced and sold products of the same brand would emerge in the Chinese market. What was worse, this competitor had been cultivated by NSE. The CEO of NSE believed that NSE had three options: (1) continue to cooperate with Schneider; (2) broaden its business and cooperate with other powerful companies; or (3) invest more in local innovation to develop its own brand.

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Case Solution for Shanghai Jahwa: Liushen Shower Cream (A)

Complete Case details are given below :

Case Name : Shanghai Jahwa: Liushen Shower Cream (A)

Authors : Niraj Dawar, Peter Yuan

Source : Ivey Publishing

Case ID : 98A023

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Shanghai Jahwa is the largest domestically-owned Chinese manufacturer of cosmetics and personal care products. In recent years, it has been part of a booming market with growth rates of 35% a year. This spectacular growth rate has attracted and been fuelled by the entry of major multinationals, including Unilever, Procter & Gamble, Shiseido, Kao, and others. The marketing challenge for Shanghai Jahwa is to carve out viable and defensible positions in the marketplace in the face of competition from some of the most powerful global players in the industry. This case illustrates management issues with respect to extending a very successful brand of Chinese eau-de-toilette into the shower cream product category. Unilever already has a strong and established shower cream on the market under its well-known Lux brand. In addition, other international players are entering the market. The case calls for the development of a brand strategy, taking into consideration market position, brand extension, and competitive issues.

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Case Solution for Shanghai Jahwa: The Maxam Brand

Complete Case details are given below :

Case Name : Shanghai Jahwa: The Maxam Brand

Authors : Niraj Dawar, Peter Yuan

Source : Ivey Publishing

Case ID : 98A026

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Shanghai Jahwa is the largest domestically-owned Chinese manufacturer of cosmetics and personal care products. In recent years, it has been part of a booming market with growth rates of 35% a year. This spectacular growth rate has attracted and been fueled by the entry of major multinationals, including Unilever, Procter & Gamble, Shiseido, Kao, and others. The marketing challenge for Shanghai Jahwa is to carve out viable and defensible positions in the marketplace in the face of competition from some of the most powerful global players in the industry. This case illustrates management issues relating to a successful brand of cream. The two main flagship products, the Maxam Tremella Pearl Cream and the Maxam Hand Cream, have evolved in very different directions. The Tremella Pearl Cream is still popular in rural areas and is considered a mainstay of rural cosmetic use. The Maxam Hand Cream, on the other hand, is primarily an urban brand, which meets the need of urban women looking to soften their hands after they have been exposed to the cold and to detergents. However, in urban areas the brand is losing its appeal as foreign competitors roll out their international brands and products. The challenge is to renew the Maxam brand without losing the loyal customers of Tremella Pearl Cream.

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Case Solution for Shanghai COS Software Ltd.

Complete Case details are given below :

Case Name : Shanghai COS Software Ltd.

Authors : Kenneth G. Hardy, Bin Zhang, Patrick Zhu

Source : Ivey Publishing

Case ID : 903A31

Discipline : Marketing

Case Length : 21 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Shanghai COS Software Ltd. designs and develops smart card operating systems. The company’s marketing manager must decide the best basis for segmenting the burgeoning market for smart cards for wireless devices in China. She has excellent data on this duopoly market, the segments, and their buying criteria. In fact, she already has received significant orders for low-end cards from each of the two large customers. However, she and the senior management team must decide on the market positioning for this young high-tech start-up. She must select one of the two major customers whose size, structure, and procedures are quite different. She must also decide whether the company should market low-margin/high-volume or high-margin/low-volume products. Both products seem to have a very short life expectancy in the face of rapidly changing customer expectations. The investors in the company want it to achieve profitability fairly quickly and still adopt sustainable positioning in the marketplace.

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