Complete Case details are given below :
Case Name : Marble Slab Creamery: A Grand Occasion
Authors : Elizabeth M.A. Grasby, Renee Zatzman
Source : Ivey Publishing
Case ID : 909A34
Discipline : Marketing
Case Length : 16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The franchise owner of a Marble Slab Creamery (Marble Slab) in Ontario must submit a grand opening proposal to franchise headquarters in Calgary, Alberta, in two weeks’ time. This proposal is to include her chosen target market, the franchise location and decisions made regarding product variety and pricing. The franchise owner also has to decide how best to allocate her $10,000 promotional budget to gain exposure and bring customers into her store.
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