Complete Case details are given below :
Case Name : Vice Media: Competitive Advantage and Global Expansion
Authors : Farzad H Alvi
Source : Ivey Publishing
Case ID : W14037
Discipline : General Management
Case Length : 13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Vice Media has gone from the wilderness of a media backwater in Canada to landing in New York City and assiduously building a global youth brand through unique and seemingly inimitable competitive advantages. While globalizing its operations, Vice Media appears to have developed expertise in standardizing certain aspects of its business, adapting others to local context and, increasingly, building a global chain. Given Vice Media’s explosive growth, how can its global value chain be structured to maintain the carefully cultivated emotional connection the company has created with its audience?
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