Complete Case details are given below :
Case Name : YvesCreations LLC: Alex Goes to Hollywood
Authors : David T.A. Wesley, Chris Robertson
Source : Ivey Publishing
Case ID : 909M87
Discipline : General Management
Case Length : 17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A young entrepreneur with a passion for filmmaking moved to Los Angeles and set up his own film production. The film, entitled “Movin ‘In,” had many of the ingredients of a successful motion picture. It had an international cast, talented and well-known stars, top rate production value, and a likeable story. However, he soon learned that these were not the only factors required for a successful movie. After years of hard work and an investment of nearly $1 million, the entrepreneur could not find anyone to distribute his film. At the time of the case, it was difficult to get distribution because there were more films on the market than ever before. Historically, it took more effort to make an independent film, and distribution was easier to secure. When the digital revolution began, the market was flooded with more independent films than distributors could handle. By 2001, independent films were a commodity and DVD distribution deals were plentiful, but theatrical distribution was almost impossible to get because there were more independent films than screens to put them on. The case considers the many challenges faced by all entrepreneurs, such as leadership, management and personality conflicts, as well as those unique to the film industry.
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