Complete Case details are given below :
Case Name : Napster and MP3: Redefining the Music Industry
Authors : Mary M. Crossan, Margaret Ann Wilkinson, Mark Perry, Trevor Hunter, Tammy Smith
Source : Ivey Publishing
Case ID : 901M02
Discipline : General Management
Case Length : 22 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The music industry has changed dramatically as a result of technological and business innovations that have transformed how music is acquired, and how value is created and distributed. Napster, Inc. operated one of several Web sites that allowed Internet users free access to MP3 music files–which eventually led to lawsuits around issues of the protection of intellectual capital. These issues lead to the examination of the forces at play in the transformation of the music industry, the strategic alternatives for players in the industry and the legal context underpinning the strategic alternatives, with a particular focus on the protection of intellectual capital.
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