Case Solution for Beiersdorf AG: Expanding Nivea’s Global Reach

Complete Case details are given below :
Case Name :      Beiersdorf AG: Expanding Nivea’s Global Reach
Authors :           Paul W. Beamish, Vanessa Hasse
Source :             Ivey Publishing
Case ID :            W13017
Discipline :        Strategy
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2012, two years after a major restructuring project had begun at German skin care producer Beiersdorf, the process was still ongoing. The new chief executive officer (CEO) inherited several challenges from his predecessor, including the difficult implementation of the new transnational strategy, opposition from employees and the work council, and ineffective market-entry strategies (especially in China). Strong competitors and a slow rate of economic recovery in Beiersdorf’s main markets provided additional complexity. Questions remained about how the new CEO should address the ongoing challenges facing the company.
 
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