Case Name :      Pahalwan’s: Need for a New Marketing Strategy

Authors :           Jyoti Sharma, Subhadip Roy

Source :             Ivey Publishing

Case ID :            W14488

Discipline :        Entrepreneurship

Case Length :    07 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Pahalwan’s was a chain of four outlets that offered sweets, snack food and fast food in Jammu, India. It had a major presence in the state of Jammu and Kashmir and was delivering products to other parts of India, such as Delhi. However, local, national and international food retailers had entered the market, increasing the competition. Changing consumer preferences had also started affecting the company. Pahalwan’s did not believe in advertising its products and focused little energy on branding activities. Thus, there was a need to plan for an innovative and cost-effective communication strategy to boost its sales. Pahalwan’s also needed to think about new products and new markets to stay in business.